Senior Copywriter

Job description / Role

Sunreef Yachts is looking for a Senior Copywriter

Who combines strong storytelling with strategic thinking to create content that builds brand awareness, engages audiences and supports lead generation.

You will develop content strategies and turn ideas, product information and business objectives into clear, compelling copy across digital and print channels. Working closely with our strategy, performance marketing, public relations, creative and sales team, you will help shape our messaging and maintain a consistent brand voice.

Key responsibilities

• Execute content strategies aligned with business, marketing and brand objectives.
• Write engaging copy for websites, blogs, email campaigns, social media, advertisements, brochures and other marketing materials.
• Create social media captions, scripts, articles, promotional content and corporate communications, adapting tone and messaging for different audiences and platforms.
• Research industry trends, competitors and target audiences to identify relevant topics and content opportunities.
• Maintain a consistent brand voice and high editorial standards across all communication channels.
• Review and edit content to ensure accuracy, clarity and consistency.
• Optimise content for SEO and digital performance while maintaining natural, engaging language.
• Analyse content performance and recommend improvements to strengthen engagement and effectiveness.
• Manage multiple content projects and ensure timely delivery.

Requirements

• At least five years of relevant experience in copywriting, content writing or content marketing, with experience contributing to content strategy.
• Excellent written and verbal English, with strong writing and editing skills.
• A strong portfolio demonstrating storytelling, campaign copy and content across different channels.
• A sound understanding of content strategy, SEO, social media and digital marketing.
• The ability to translate complex ideas and product information into clear, engaging, reader-friendly content.
• Experience adapting tone and style for different audiences, formats and communication objectives.
• Strong research, organisational and project management skills, with the ability to work independently and meet deadlines.
• A bachelors degree in Marketing, Communications, Journalism, English or a related field is preferred.

Preferred qualifications

• Experience in B2C content marketing.
• Familiarity with analytics tools such as Google Analytics and Google Search Console.
• Experience using content management systems such as WordPress.
• Familiarity with AI-assisted content creation tools.

Work schedule and location

• 6 days working
• Office time: 7:00 am - 03:45 pm
• Location: Ras al Khaimah

Benefits

• Competitive salary and benefits package
• Opportunity to work on innovative and sustainable projects
• Supportive and growth-oriented work environment
• Exposure to international standards and advanced technologies