Sunstone - Brand Manager

Role Overview:

We are seeking an experienced and strategic Brand Marketing & Growth Manager to lead our overall brand positioning, communication strategy, and performance-led growth initiatives. This role is ideal for someone who understands the nuances of building a digital-first consumer brand, has deep experience in crafting compelling narratives, and can leverage channels like influencer marketing, content, and digital media to drive brand affinity and conversions.

Key Responsibilities:

1. Brand Strategy & Positioning

• Define and implement the overall brand marketing strategy, voice, and identity across all touchpoints.
• Create campaigns that elevate brand perception, drive customer loyalty, and differentiate us in a crowded D2C market.
• Partner with cross-functional teams to ensure brand consistency across product, marketing, and customer experience.

2. Content & Communication Leadership

• Lead development of brand campaigns, storytelling frameworks, and messaging for digital platforms, partnerships, and offline activations.
• Collaborate with creative teams, agencies, and internal stakeholders to produce content that drives engagement and reinforces brand values.

3. Influencer & Partnership Marketing

• Build and oversee influencer marketing strategies to complement brand campaigns.
• Identify, onboard, and manage influencers and brand ambassadors who align with our values and audience.
• Drive collaboration with external partners and co-branded initiatives.

4. Growth & Campaign Performance

• Monitor and analyze brand campaign performance across channels - digital, social, influencer, and PR.
• Optimize content, channels, and strategies based on performance insights and audience behavior.
• Own key KPIs such as brand awareness, engagement, share of voice, and customer acquisition metrics.