Brand Activation / BTL Marketing / Experiential Marketing

Marketing and Growth Specialist

Build Hype. Create Experiences. Grow a Brand People Love.

Location: Greater Noida

Why You'll Love It Here

• This isn't a desk job.
• It's for people who love creating experiences, meeting communities, building brands from scratch, and seeing their work come alive in the real world.
• If you believe the best marketing happens where people laugh, taste, click pictures, and share stories, this role is made for you.
• Gain exposure across Brand Marketing, BTL, Trade Marketing, Partnerships, Consumer Insights, Sales, and Experiential Marketing.
• No two days will be the sameevery campaign will be a new adventure.

What You'll Own

This isn't a "support" role. You'll own campaigns from idea execution impact.

Campaign Planning & Brand Activations and Create Experiences People Talk About

• Plan and execute BTL Marketing campaigns, Field Marketing initiatives, Brand Activations, and Experiential Marketing campaigns that drive awareness, product launches and trials, and brand love.
• Lead end-to-end execution of product sampling drives, pop-ups, kiosks, roadshows, retail activations, college campaigns, and promotional events.
• Create memorable consumer experiences that turn first-time users into loyal fans.
• Ensure every campaign is delivered on time, within budget, and with flawless execution.
• Turn everyday spaces into unforgettable brand experiences.
• Build excitement that gets people talking, sharing, and coming back.

Own the Ground Game and Take the Brand Everywhere

Represent our brand across Be the face of our brand across:

• Colleges & Universities, Corporate Parks, Cafs & Co-working Spaces, Gyms & Fitness Studio, Retail Stores & Modern Trade, Concerts & Music Festivals Sporting Events, Food Festivals, Exhibitions & Community Events

Be the official face and voice of the brand wherever consumers discover us.

Consumer Engagement & Community Building

• Create authentic conversations through product sampling, demos, and on-ground experiences.
• Build meaningful relationships with consumers, students, corporate communities, retailers, cafs, gyms, and event partners.
• Drive consumer engagement, product education, and brand advocacy.
• Collect real-time consumer insights and feedback that shape future marketing campaigns and product innovations.
• Stay plugged into trends, conversations, and cultural moments that keep our brand relevant.

Partnerships & Vendor Management

• Build strategic partnerships with colleges, corporates, event organizers, cafs, gyms, retail partners, RWAs, and community groups.
• Identify new opportunities for grassroots marketing and local brand collaborations.
• Coordinate with vendors, agencies, fabricators, logistics partners, and promoter agencies.
• Recruit, train, and manage Brand Ambassadors and promoter teams.

Campaign Execution & Operations

• Own end-to-end campaign executionfrom planning and logistics to permissions, branding, merchandising, inventory, staffing, and reporting.
• Ensure every activation delivers a premium consumer experience.
• Collaborate with Marketing, Sales, Design, Operations, and Supply Chain teams to execute integrated campaigns.

Performance, Analytics & ROI

• Track campaign performance through:
• Product Trials, Footfall, Consumer Engagement, Leads & Conversions, Sales Impact, Sampling Numbers, Brand Awareness, Return on Investment (ROI)
• Analyse consumer behaviour and campaign effectiveness to optimize future activations.
• Present actionable post-campaign reports and recommendations.

Spot Trends Before Everyone Else

• Stay plugged into Gen Z culture, social trends, and consumer behaviour.
• Bring fresh activation ideas that make our brand impossible to ignore.
• Share consumer insights that influence future products and marketing campaigns.

Make Every Activation Flawless

• Coordinate logistics, permissions, inventory, branding materials, vendors, and promoters.
• Recruit and manage Brand Ambassadors and promoter teams.
• Ensure every campaign is executed seamlessly—from planning to wrap-up.

What We're Looking For

• 0–4 years of experience in Field Marketing, BTL Marketing, Brand Activations, Experiential Marketing, Trade Marketing, Consumer Marketing, Event Marketing, Retail Marketing, or Sales Promotions.
• Experience in FMCG, Consumer Goods, Food & Beverage, Retail, Lifestyle, Hospitality, or D2C brands is preferred.

Why Join Us?

• We're not looking for someone to "do marketing."
• We're looking for someone who wants to create movements, build communities, own campaigns, and make a real impact.
• If you love seeing your ideas, come alive in the real world and want to build a brand that people, genuinely remember—you'll fit right in.

Ready to build hype, create unforgettable experiences, and leave your mark? Let's do it.

Come build the brand everyone will be talking about.

If Interested , please reach out to us at hr@superconsumergroup.com