Social Media Marketing Manager-ShiLives

About ShiLives

ShiLives is an AI-powered womens wellness brand built to help women reconnect with their body, mind, and energy through holistic, personalized health. We curate natural supplements, wellness foods, and lifestyle solutions and build a supportive community of women on their journey to balance, vitality, and self-love.

Role Overview

Were looking for a creative, strategic, and wellness-minded Social Media Marketing Manager to grow our digital presence organically across Instagram, TikTok, YouTube, and Facebook. Youll own storytelling, community building, and engagement helping bring ShiLives purpose and personality to life online.

Key Responsibilities

• Develop and execute a content calendar aligned with brand voice, product launches, and campaigns.
• Create high-performing reels, stories, and posts (founder-led, educational, emotional, and wellness-based).
• Manage Instagram, TikTok, Facebook, and YouTube channels from planning to posting and engagement.
• Work closely with the founder to translate her vision and tone into visually appealing, emotionally resonant content.
• Collaborate with influencers and creators to co-create content that drives awareness and trust.
• Track engagement metrics, audience growth, and post performance using analytics tools.
• Experiment with trending formats, sounds, and topics to increase visibility and virality.
• Engage directly with followers build relationships, respond to DMs, and nurture community trust.

• 4+ years of experience in social media content creation or management (preferably in wellness, beauty, or lifestyle).
• Deep understanding of Instagram and TikTok algorithms, hashtags, and engagement tactics.
• Strong creative eye for aesthetics, brand alignment, and emotional storytelling.
• Basic knowledge of Canva / CapCut / Adobe Express.
• Excellent written communication skills in English.
• Passion for holistic health, womens wellness, and mindfulness is a must.

• Experience in community building or influencer collaborations.
• Knowledge of SEO, basic ad copywriting, or email content creation.

• Opportunity to be part of a purpose-driven wellness brand in its early growth phase.
• Creative freedom and flexibility in execution.
• A collaborative, empowering, and soulful work culture.