Performance Marketing Manager

• Job Title - Performance Marketing Manager
• Company - Suppletek Industries Ltd
• Website - https://suppletek.com/
• Job Location Gurugram

About us: Suppletek Industries, with a proud legacy spanning over 45 years, is the Worlds Largest Exporter of Indian Basmati rice since 2012. Based in Amritsar, Punjab, we are committed to delivering the finest quality Basmati rice, serving more than 500,000 satisfied clients across 89+ countries. Our dedication to quality and trust has earned us numerous accolades in the global market.

KEY RESPONSIBILITIES

Area Details

Paid Media Strategy & Planning

• Develop monthly, quarterly & annually performance marketing strategy aligned with revenue targets.
• Define channel mix strategy (Google, Meta, marketplaces, quick commerce).
• Identify growth opportunities based on margin, category potential and market demand.
• Define clear monthly targets for ROAS, CAC, GMV.

Revenue Forecasting & Planning, Budget Planning & Allocation

• Develop quarterly and annual revenue forecasts from paid channels.
• Prepare & allocate monthly and quarterly media budget plans based on performance trends and category margins.
• Monitor daily spend and take real-time reallocation decisions based on performance data.

Marketplace & Quick Commerce Growth

• Own advertising strategy on Amazon and Flipkart including Sponsored Products, Sponsored Brands and seasonal promotions.
• Plan retail media investments and sponsored placements on Zepto and Blinkit.

Performance Optimization & Profitability

• Monitor and improve ROAS across all paid channels.
• Reduce CAC while maintaining revenue growth. Improve LTV:CAC ratio by focusing on retention-driven acquisition strategies.
• Identify underperforming SKUs and take corrective actions.

Data Analytics & Reporting

• Build structured dashboards tracking ROAS, CAC, CTR, CVR, GMV and LTV.
• Present weekly and monthly performance reviews to senior management.
• Prepare quarterly growth strategy presentation backed by data.

Experimentation & Growth Initiatives

• Design and implement structured A/B testing frameworks. Test creatives, bidding models, audiences and landing page variations.
• Evaluate experiment outcomes and implement scalable improvements.
• Introduce automation tools to improve campaign efficiency.

Cross-Functional Coordination

• Work closely with category, sales and supply chain teams and align campaigns with inventory planning.
• Work with finance team for spend tracking and ROI evaluation.

Required Technical Skills

• Advanced Google Ads and Meta Ads strategy.
• Deep Amazon Ads & Flipkart Ads expertise.
• Retail media planning on Quick comm- Zepto, Blinkit etc
• Advanced Excel, Power BI and strong understanding of ecommerce unit econoics.

Qualification & Experience

• MBA in Marketing preferred.
• Advanced certifications in Google Ads, Analytics or Marketplace Ads preferred.
• 5/7+ years in performance marketing.