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Job Description
- As a Paid Ad Campaign Manager, you will be responsible for planning, managing, and optimizing paid ad campaigns on Meta Ads (Facebook, Instagram) and Google Ads (Search, Display, YouTube). Your main duties will include creating and testing compelling ad copy, visuals, and targeting strategies. You will closely monitor campaign performance on a daily basis, making necessary adjustments to meet performance goals such as CPA, CTR, ROAS, and more. Furthermore, conducting keyword research, A/B testing, and audience segmentation will be integral parts of your role.
Analyzing data and preparing regular performance reports with valuable insights will be crucial to ensure the success of the campaigns. You will need to stay updated with the latest platform trends, updates, and best practices to deliver optimal results. Collaboration with internal teams including creative, content, and client servicing departments will be essential to align ad strategy with overall marketing goals effectively.
To qualify for this role, you should have at least 2 years of hands-on experience managing Meta and Google Ads campaigns. A proven track record of achieving KPIs and optimizing ad budgets is required. A strong understanding of digital ad metrics and conversion tracking is crucial. Proficiency in tools like Google Analytics, Meta Business Manager, and Google Tag Manager will be necessary. The ability to manage multiple campaigns across different clients or industries is a must. Possession of Google Ads and/or Meta Blueprint certification would be considered a plus.
This is a full-time position with benefits including leave encashment and paid time off. The work schedule is during the day, and the work location is in person.,
Skills
TestingYouTubeFacebookVisualsPerformance ReportingPaid Ad CampaignsGoogle AdsAd CopyTargeting StrategiesAudience SegmentationMeta AdsGoogle AnalyticsAB TestingKeyword ResearchMeta Business ManagerGoogle Tag ManagerSearchInstagramData AnalysisDisplayIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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