Senior Manager/Assistant General Manager - Dealer Development - Electric Vehicles

Job Summary:

This position is responsible for planning, expanding, and strengthening the companys dealer network across assigned territories. The role focuses on identifying high-potential dealer partners, managing the complete dealer onboarding process, ensuring dealer readiness, and driving sustainable network growth aligned with the company's business objectives.

Key Responsibilities:

Dealer Network Expansion:

• Develop and execute dealer expansion strategies in line with annual business plans.
• Identify, evaluate, and appoint new dealers in high-potential markets.
• Conduct market mapping, territory analysis, and competitor benchmarking to identify growth opportunities.
• Build a strong pipeline of prospective dealer partners.

Dealer Selection & Appointment:

• Assess dealer applicants based on financial capability, infrastructure, market reputation, and business potential.
• Lead commercial discussions and negotiations with prospective dealers.
• Coordinate documentation, approvals, agreements, and onboarding activities.
• Ensure compliance with company policies during dealer appointment.

Dealer Infrastructure Development:

• Ensure dealership facilities meet company brand standards.
• Monitor showroom, workshop, charging infrastructure, branding, and customer experience readiness.
• Coordinate with internal teams for timely dealership setup and launch.

Dealer Capability Development:

• Support dealer induction and orientation.
• Coordinate product, sales, service, and operational training programs.
• Ensure dealer teams are fully prepared before business commencement.

Performance Monitoring:

• Track dealer activation, sales readiness, and business performance.
• Review dealer KPIs and recommend improvement plans.
• Monitor dealer profitability and operational efficiency.

Cross-functional Coordination:

• Work closely with Sales, Marketing, Service, Finance, Legal, Supply Chain, and HR teams.
• Ensure smooth execution of dealership setup and operational readiness.
• Resolve issues impacting dealer onboarding timelines.

Market Intelligence:

• Monitor EV industry trends, competitor dealer strategies, customer preferences, and regulatory developments.
• Recommend improvements to dealer policies and expansion strategies.

Compliance & Governance:

• Ensure adherence to legal, commercial, and company compliance requirements.
• Maintain accurate dealer documentation and database.
• Ensure dealers operate according to company standards and brand guidelines.