Meta Business & Growth Strategy

Job Title: Meta Business & Growth Strategy

Location: Kolkata / Mumbai

Department: Digital SVF Music & Films

Job Type: On-site

About SVF

SVF Entertainment is a leading Media and Entertainment company in East India, with 8 National Awards to its credit, and capabilities in Film and TV Production, Cinemas, Distribution, Digital Cinema, Music, and New Media.

Role:

Own and scale SVFs Meta revenue ecosystem across Bengali content. This is a P&L-driven leadership role responsible for monetization growth, page network expansion, and senior-level engagement with Meta.

Key Responsibilities:

• Own annual Meta revenue targets and RPM growth.
• Architect monetizable watch-time strategy across film clips, music, nostalgia, devotional, and cultural spikes.
• Build and scale a cluster-based Bengali page ecosystem (genre-led, star-led, theme-led).
• Identify new page incubation opportunities and white spaces.
• Lead senior relationship with Meta, secure pilots, feature access, and escalation support.
• Drive dashboard-led performance governance (watch time, retention, RPM, yield per content type).
• Align content, rights, and operations teams toward revenue-first programming.

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Ideal Profile:

• 6-8 years in digital platform monetization / social video strategy.
• Deep understanding of Meta monetization mechanics.
• Strong instinct for Bengali audience psychology and content performance.
• Proven ability to scale digital video revenue businesses.

We are hiring a revenue architect not a page manager.