Specialist - Performance Marketing

Job Title: Specialist - Performance Marketing

Location: Kolkata

Job Type: On-site

About Us

SVF Entertainment is Eastern Indias largest entertainment conglomerate, founded in 1995, with a commanding presence across film production and distribution (135+ Bengali films, 900+ releases), television content (5,000+ hours), digital cinema, music (800+ songs, #1 Bengali YouTube), hoichoi OTT platform, new media, multiplex cinemas, and equipment rental. Backed by 8 National Awards and visionary leadership, SVF delivers blockbuster storytelling through powerhouse brand storytelling and with hoichoi, SVF Music, and SVF Cinemas.

Role Overview

We are looking for a data-driven Performance Marketing professional to plan, execute, and optimize digital campaigns across paid channels, with a strong mandate on lead generation. The role focuses on driving measurable growth, maximizing ROI, scaling customer acquisition, and generating high-quality leads through continuous testing, analytics, and funnel optimization.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across platforms such as Google Ads, Meta Ads (Facebook/Instagram), LinkedIn, and other relevant channels, prioritizing lead generation objectives.
• Manage campaign budgets, bids, and daily performance to achieve KPIs (CPA, CPL, ROAS, CTR, conversions, lead volume, and lead quality).
• Conduct A/B testing on ad creatives, landing pages, audience segments, and lead capture forms to improve performance and lead conversion rates.
• Analyze campaign data and generate actionable insights using tools like Google Analytics and ad platform dashboards, with a focus on lead attribution and funnel drop-offs.
• Collaborate with creative, content, and product teams to develop high-converting ad creatives, landing pages, and lead magnets (e.g., ebooks, webinars).
• Monitor and report on campaign performance, including lead generation metrics, preparing regular reports for stakeholders.
• Implement and manage tracking systems (pixels, conversion APIs, UTM parameters) for accurate lead tracking and attribution.
• Stay updated with industry trends, algorithm changes, emerging platforms, and lead gen best practices.
• Optimize user funnels, lead nurturing flows, and conversion rates through continuous experimentation.

Must-Have Skills

• Strong hands-on experience with paid media platforms (Google Ads, Meta Ads, etc.), including lead generation campaigns.
• Solid understanding of performance metrics like CPA, CPL, CAC, ROAS, LTV, and lead quality scoring.
• Proficiency in analytics tools such as Google Analytics (GA4), Google Tag Manager, and lead tracking platforms.
• Experience with conversion tracking, attribution models, funnel analysis, and lead generation strategies (e.g., lookalike audiences, retargeting).
• Data-driven mindset with strong analytical and problem-solving skills for optimizing lead volume and quality.
• Ability to manage budgets and optimize campaigns for maximum ROI, with a focus on cost-per-lead efficiency.
• Knowledge of A/B testing frameworks, experimentation techniques, and lead form optimization.
• Basic understanding of landing page optimization, CRO (Conversion Rate Optimization), and lead nurturing.
• Good communication and reporting skills for presenting lead gen insights to stakeholders.

Requirements

• 2-4 years of hands-on experience in performance marketing, with proven success in paid campaigns and lead generation.
• Bachelors degree in Marketing, Business, Communications, or a related field preferred.
• Excellent English communication skills; familiarity with Bengali a plus for East India market.