AI Content Creator

Location: Mumbai Andheri West (on site)

About Us:

SWEET DREAMS is the worlds only publicly listed sleepwear brand—and were building Indias most iconic 8 PM–8 AM lifestyle company. We dont design for runways. We design for slow mornings, late-night chai, couch time, and the everyday rituals that make downtime feel earned.

This role is for a creator who can take a simple brief and turn it into scroll-stopping, brand-consistent video—fast. The AI Video Creator sits at the intersection of creative storytelling and emerging tech: generating, editing, and producing high-quality videos using AI workflows, while maintaining a strong eye for fashion, comfort, and brand tone.

They will work closely with the marketing, design, and performance teams (and often with founders/lead creatives) to produce platform-native content across Instagram/YouTube, marketplace PDPs, ads, and in-store screens.

Why Join Us

SWEET DREAMS runs on speed, ownership, and taste. This is a high-output creative environment where ideas dont sit in docs—they ship.

• Accelerate Your Career: fast iteration, direct feedback, real responsibility early.
• See Your Work Everywhere: social, ads, PDPs, in-store screens, and campaign launches.
• Work with Real AI: tools are encouraged; experimentation is expected.
• High-Trust Team: minimal layers, high accountability, strong creative ambition.

Skills

1) AI Video Production (Core)

• Create short-form and long-form videos using AI tools (text-to-video, image-to-video, video-to-video).
• Build repeatable prompt systems to achieve consistent brand style: lighting, color, pacing, cozy-but-premium mood.
• Generate multiple creative routes quickly (variants for hooks, scenes, outfits, and formats) and iterate based on feedback.

2) Editing, Finishing & Packaging

• Edit and refine AI-generated footage in professional tools (Premiere Pro / After Effects / DaVinci Resolve or equivalent).
• Add motion graphics, captions, product callouts, transitions, and sound design that feel native to each platform.
• Improve output quality using enhancement workflows (upscaling, denoise, stabilization, frame interpolation) while keeping renders efficient.

3) Campaign & Brand Collaboration

• Translate briefs (product drops, collections, sale moments, creator collabs) into structured visual narratives.
• Create storyboards/animatics/visual outlines where needed—especially for ads and performance content.
• Work with design + marketing to ensure brand guardrails: typography, color, logo usage, tone of voice, claims.

4) Performance-First Content Systems

• Produce platform-specific cuts: Reels/Shorts, YouTube, website banners, marketplace PDP videos, and ad variations.
• Partner with performance marketing to test hooks, first-2-seconds, CTAs, and multiple aspect ratios; ship creatives on tight timelines.

5) Workflow Hygiene

• Maintain clean project organization, naming conventions, versioning, and a reusable asset library (templates, LUTs, caption styles).
• Document learnings: what prompts worked, what failed, and how to replicate winners.

Qualifications

Youre a Great Fit If You:

• 1-3 Years of experience in social media management for D2C, Fashion, or Lifestyle brands
• Are confident on camera and know how to connect through performance and voice.
• Understand what works on at least 1 of the 3: Instagram, LinkedIn, and YouTube
• Thrive in early-stage, fast-moving environments where youre trusted with end-to-end ownership.
• Savvy with G-Suite tools to draw up quick presentations
• Comfortable with quick filming and being filmed to represent the brand and the message
• Comfortable traveling and working evenings/weekends during launches and events.

Bonus if youve: Run your own content page/channel, Created content for a brand, agency, or college club, Built something viral—even if once!

Tools & Software Proficiency

• Graphic Design – Canva
• Video Editing – Clipchamp, Inshorts
• Influencer Outreach

KPIs

• Create high-quality short-form and long-form videos using AI tools for campaigns, ads, social media, website, and product content.
• Generate multiple creative options for each brief, including hooks, scenes, formats, moods, and aspect ratios.
• Deliver videos quickly while maintaining strong visual quality and brand relevance.
• Support product launches, collection drops, sale campaigns, influencer edits, and retail marketing requirements.

• Build reusable prompt systems for SWEET DREAMS visual style: cozy, premium, soft, warm, and fashionable.
• Maintain consistency in lighting, color grading, product visibility, camera style, pacing, and overall mood.
• Improve AI outputs through better references, negative prompts, and structured iterations.
• Create prompt templates that can be reused for future campaigns and collections.

• Edit AI-generated footage into polished final videos using tools like Premiere Pro, After Effects, DaVinci Resolve, or equivalent.
• Add captions, transitions, motion graphics, product callouts, music, and sound design suitable for each platform.
• Prepare final exports for Instagram Reels, YouTube Shorts, Meta ads, website banners, PDP videos, and retail screens.
• Ensure videos are clean, sharp, well-paced, and technically ready for publishing or ads.

• Convert marketing briefs into clear visual stories that match the campaign objective and brand mood.
• Ensure every video follows SWEET DREAMS brand guidelines for typography, color, logo usage, tone, product claims, and styling.
• Create content that feels premium and brand-led, not generic AI content.
• Work closely with marketing, design, performance, and e-commerce teams to deliver campaign-ready assets.

• Create multiple ad variations for testing different hooks, CTAs, product angles, opening frames, and video lengths.
• Focus strongly on the first 2 seconds of every performance video.
• Adapt videos for different platforms and customer segments.
• Use learnings from winning creatives to create repeatable formats for future campaigns.

• Maintain organized project files, naming conventions, versions, source files, exports, and reusable templates.
• Build and update a library of prompts, LUTs, caption styles, sound references, product assets, and AI-generated references.
• Document what worked, what failed, and how successful outputs can be recreated.
• Ensure files are easy for the wider team to find, reuse, and build upon.

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