Performance Marketing Manager

Company Description

SWEET DREAMS, the pioneer of Sleep and Home Clothing in India, has been crafting products with a focus on happiness for the past 35 years. The brand embodies love, care, and gentleness, offering a range of home-wear products that bring happiness to every home. With the brand icon being the Dreamy Cloud, Sweet Dreams reflects the warmth and emotion found in every household.

Role Description

This is a full-time on-site role for a Performance Marketing Manager at SWEET DREAMS India in Ahmedabad. The Performance Marketing Manager will be responsible for developing, implementing, and managing marketing campaigns to promote the brands clothing products. Daily tasks include optimizing campaigns, analyzing data, and collaborating with the marketing team to drive results and achieve business objectives.

Skills

• Proven experience with PPC campaigns (Google Ads, Meta Ads, Facebook Ads, Instagram Ads, etc.) and performance marketing strategies.
• Strong knowledge of digital marketing tools (Google Analytics, Facebook Ads Manager, Google Ads, etc.).
• In-depth understanding of SEO, SEM, and Google Analytics.
• Results-oriented, with a strong focus on KPIs and business outcomes. Creative thinker with a passion for fashion and digital marketing.

Qualifications

• Masters/Bachelors degree in Marketing, Business, or a related field.
• Minimum 3 years of experience in performance marketing, preferably in e-commerce, retail, or fashion industries (apparel industry preferred).
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Familiarity with tools like Shopify, WooCommerce, or other e-commerce platforms is must.
• Excellent communication skills and ability to collaborate effectively with cross-functional teams.

Keys

1. Performance Marketing Strategy:

• Develop and implement data-driven digital marketing strategies focused on driving online sales and maximizing return on ad spend (ROAS).
• Manage and optimize paid media campaigns across platforms such as Google Ads, Facebook, Instagram, Pinterest, and other relevant channels.
• Analyze customer data and market trends to inform campaign strategies and identify new growth opportunities.
• Create and execute a strong performance marketing strategy and plan to report to others within the team
• Develop and manage digital prospects and marketing campaigns in line with the brand.
• Manage the budgets and campaigns across all digital platforms to help drive strong ROI and CAC
• Identify and test new channels that can be used to meet metrics.

2.Campaign Management and Optimization

• Oversee end-to-end management of performance marketing campaigns, including planning, execution, and reporting.
• Continuously optimize ad creatives, audience targeting, bidding strategies, and budgets to achieve desired KPIs.
• Test new ad formats, strategies, and techniques to improve campaign performance.
• Work with management to share improvement ideas, plans, feedback, and results. Achievement of sales targets, involved in local marketing activities
• New product launchings, signage, sales promotion and merchandising.
• Successful implementation of planning and promotion schemes, to ensure proper display and positioning of the products in the stores, showrooms/dealers.

3.SEO & SEM

• Collaborate with the SEO team to improve organic search visibility and drive traffic.
• Monitor and optimize search engine marketing (SEM) campaigns to increase paid search traffic and revenue.

4.Analytics & Reporting

• Use data analytics tools like Google Analytics, Facebook Insights, and other performance tracking software to monitor, analyze, and report on the effectiveness of campaigns.
• Provide actionable insights to the leadership team to refine future marketing strategies.
• Track and measure customer behavior and conversion funnels to enhance user experience and increase conversion rates.

5.Budget Management

• Allocate and manage the marketing budget effectively, ensuring the highest possible ROI.
• Monitor and adjust spending in real-time to optimize results and meet business objectives.

6.Collaboration

• Work closely with the creative, content, and merchandising teams to ensure consistent messaging and brand alignment in all campaigns.
• Partner with influencers and affiliate marketing programs to expand brand reach and awareness.
• Coordinate with the product and e-commerce teams to promote seasonal collections, offers, and launches.