Lead Retail Merchandiser_ Allocation Specialist

Location: Ahmedabad (on-site)

Experience: 8-10 Years

CTC: Up to ₹12 LPA

Note: Candidates must have experience in the Fashion, Apparel, Lifestyle, Sleepwear, or Retail Brands industry only. Applications from FMCG, Pharma, or other non-relevant industries will not be considered

About Sweet Dreams: https://www.sweetdreams.in/

SWEET DREAMS (NSE: SDREAMS) is Indias premier sleepwear brand with a legacy of 35 years. We create comfortable, stylish, and functional sleepwear and loungewear for modern consumers across India.

About the Role:

We are looking for a detail-oriented and Lead Retail Merchandiser (Allocation & Distribution) Specialist to join our EBO (Exclusive Brand Outlet) Division Ahmedabad. The ideal candidate will be responsible for managing product life cycle, ensuring optimal stock levels, and enhancing store performance through data-driven product strategies.

Key Responsibilities:

1. Inventory Management

• o Monitor stock levels to ensure availability and optimal turnover.
• o Avoid stock-outs/overstocking through effective safety stock and buffer planning.
• o Coordinate with suppliers for timely delivery and restocking.

2. Stock Replenishment

o Implement and manage replenishment processes.

o Ensure fast-moving and best-selling items are restocked in a timely manner.

3. Sales Analysis & Forecasting

• o Analyze sales trends to identify strong/weak performing SKUs.
• o Forecast future sales based on data insights.
• o Adjust stock plans based on real-time demand.

4. Product Allocation & Distribution

o Distribute products based on store demographics and sales performance.

o Optimize product availability while minimizing excess stock.

5. Seasonal & Trend Analysis

o Incorporate fashion trends and seasonal inputs into planning.

o Maintain alignment with the brand identity.

6. Stock Rotation & Lifecycle Management

o Ensure effective product rotation and clearance of ageing stock.

o Strategically highlight new arrivals.

7. Cross-Functional Collaboration

o Work with store teams and supply chain for seamless product flow.

o Partner with visual merchandising for strategic product display.

8. Market & Competitor Analysis

o Study market and competitors to inform assortment and pricing decisions.

9. Trend Forecasting & Innovation

o Stay ahead of fashion trends and suggest innovative product ideas.

10. Training & Development

o Share product knowledge and sales insights with store staff to boost conversions.

Interested Candidates can share their CV at [HIDDEN TEXT]