Regional Business Development Manager

Location: Lucknow Based

Salary Range: up to 9 LPA

Experience: 7–10 years

Role Objective : https://www.sweetdreams.in/

To aggressively expand the brands retail footprint across the East region through EBOs – COCO/COFO/FOFO

The role will be responsible for identifying high-potential markets, scouting and securing prime retail locations, driving commercial negotiations, evaluating project feasibility, and ensuring timely handover of projects for store development.

Key Responsibilities

1. Market Expansion & New Store Development

• Own the retail expansion roadmap for the East region.
• Identify Tier 1, Tier 2 and Tier 3 cities with high potential for fashion and lifestyle retail.
• Scout and identify prime retail locations across malls, high streets, and standalone formats.
• Conduct site visits and evaluate locations based on catchment, footfall, competition, rental benchmarks, and business potential.
• Lead end-to-end commercial discussions and deal closure for new retail locations.
• Negotiate lease terms, rentals, minimum guarantees (MG), revenue share, lock-in periods, deposits, and other commercial terms.
• Coordinate with internal stakeholders for feasibility, approvals, and commercial closure.
• Ensure identified locations meet the brands expansion and profitability benchmarks.
• Target: Drive planned new EBO/Franchise store additions across the assigned region.

2. Commercial & Feasibility Analysis

• Prepare location-wise P&L, ROI, IRR, payback and feasibility models for new stores.
• Evaluate rental, CAM, deposits, revenue share, MG, fit-out costs, and other commercial parameters.
• Analyse market potential, catchment profile, customer demographics, competition, footfall, and sales potential.
• Work closely with Finance and Legal teams to finalize commercial terms, agreements, and project budgets.
• Ensure all commercial proposals are aligned with business profitability and expansion strategy.

3. Project Coordination & Handover

• Take complete commercial and project handover after finalization of the location and deal.
• Coordinate with relevant internal teams for smooth transition from site finalization to project execution.
• Ensure all commercial documents, approvals, agreements, site details, and commitments are properly handed over.
• Monitor project progress at the commercial level and ensure adherence to agreed timelines.
• Coordinate with stakeholders to resolve commercial or location-related issues during the project execution phase.

4. Market Intelligence & Business Development

• Track competitor expansion, mall developments, upcoming retail projects, and emerging retail trends in the region.
• Identify spaces and new business opportunities across the assigned territory.
• Maintain strong relationships with mall developers, landlords, real estate consultants, brokers, and retail property heads.
• Provide regular reports on market opportunities, expansion prospects, competitor activity, and potential locations.
• Continuously build and maintain a strong pipeline of potential retail locations.

• Must-Have Experience 7–10 years of experience in Retail Expansion / Business Development, preferably within Fashion, Apparel, Lifestyle, Cosmetics, or Accessories brands.
• Proven track record of successfully identifying and closing retail expansion opportunities.
• Experience in opening 25–30+ retail stores in the last 2 years will be preferred.
• Strong existing network with mall developers, landlords, franchise consultants, brokers, and real estate heads.
• Strong understanding of retail mathematics, commercial feasibility, deal structuring, lease negotiation, and profitability analysis.
• Strong negotiation and stakeholder management skills.
• Willingness to travel extensively across the assigned region.
• Graduate; MBA in Marketing/Retail preferred.
• Strong commercial and analytical orientation.
• Excellent negotiation, communication, and relationship-management skills.
• 80–90% travel per month across the assigned region is required.

Key KPIs

• No. of New Store Openings / Locations Finalized – EBO + Franchise
• Number of Commercial Deals Closed
• Location Pipeline & Conversion Rate
• Lease Cost vs. Approved Budget
• Commercial Terms & Deal Savings
• Time Taken from Site Identification to Commercial Closure
• Project Handover Timeliness
• ROI / IRR / Payback of New Store Projects
• Quality and Potential of Expansion Pipeline

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