Senior Executive - B2B (Sales)

Role Overview

The Senior B2B Executive – Sales & Operations will drive B2B sales growth by acquiring new customers, managing key accounts, and ensuring smooth sales operations. The role requires close collaboration with cross-functional teams to achieve revenue targets, accurate forecasting, and timely order fulfillment.

Key Responsibilities

• Acquire and grow B2B customers across distributors, wholesalers, HORECA, corporate, and institutional channels.
• Manage key accounts and build long-term customer relationships.
• Achieve monthly and annual sales targets through business development initiatives.
• Handle end-to-end order management, forecasting, and inventory coordination.
• Work closely with Supply Chain, Production, Logistics, Marketing, and Finance teams.
• Prepare sales forecasts, MIS reports, and analyze sales performance.
• Support product launches, promotions, payment collections, and customer service excellence.

• Bachelors degree in Business, Marketing, Commerce, or a related field (MBA preferred).
• Minimum 3 years of sales experience, including at least 1 year in FMCG (mandatory).
• Experience in B2B sales, account management, and business development.
• Strong knowledge of sales operations, order management, and demand planning.

• B2B Sales & Business Development
• Key Account Management
• Sales Forecasting & Planning
• Negotiation & Relationship Management
• CRM & MS Excel
• Market & Sales Data Analysis
• Communication & Presentation Skills
• Problem Solving & Time Management

• Sales Target Achievement
• New Customer Acquisition
• Revenue Growth
• Customer Retention
• Order Fulfillment TAT
• Forecast Accuracy
• Collection Efficiency
• Key Account Growth
• Customer Satisfaction

• FMCG (Mandatory)
• Food & Beverage
• Packaged Foods
• Consumer Goods
• Retail Distribution

What Were Looking For

A proactive, results-driven sales professional with strong commercial acumen, excellent relationship management skills, and the ability to thrive in a fast-paced startup environment. Passion for heritage food brands and South Indian cuisine is an added advantage.