Assistant Manager - Marketing & Branding

Position Hiring:Assistant Manager - Marketing & Branding

Industry: Logistics - Freight Forwarding

Location: Mumbai (Andheri East)

Overall Objective:

Content development, public relations, marketing strategies and branding

Role & responsibilities

Content Development:

• Plan, design and produce communication material - press releases, newsletters, presentations, articles, blogs, write-ups, posts and videos for both internal and external audience.
• Curate internal communication messages/emails regarding Company events & programs.
• Create and manage content across social media platforms, website and digital marketing campaigns.
• Conceptualize, visualize and develop content for advertisements in shipping newsletters and industry forums.
• Build strong collaborations with various departments across the company and provide communication consultancy as per their requirement.

Create & Implement effective PR & communication strategies:

• Develop & execute effective PR & Communication strategies to position the Swift Cargo brand across multiple stakeholder groups - customers, employees, industry watchers, investors, jobseekers, regulators.
• Develop marketing communication strategies for new projects, product launches, events and promotional campaigns.
• Build and maintain relationships with international and local media outlets to maximize PR opportunities and highlight the organization's initiatives.
• Evaluate & measure the effectiveness of marketing campaigns.
• Track & analyse website performance metrics - traffic flow, bounce rate, dwell time and business conversion.

Company Branding:

• Maintain the Companys branding guidelines and ensure its usage across all branding activities and promotional materials.
• Enhance corporate image by cultivating a strong media presence and positive brand positioning.
• Work with the management to identify key network alliances & international forums. secure Swift Cargos participation in strategic platforms.
• Archive & maintain a repository of Company's communication materials, certifications & records.
• Oversee the local and overseas network event calendars to ensure Swift Cargo’s active representation as a delegate, sponsor, or presenter in relevant industry verticals.
• Procure, manage and maintain promotional materials & branded merchandise.

Preferred candidate profile:

• Graduate: Any stream
• Highly motivated, good communication skill.,
• Min experience in Branding and marketing 2+
• Industry preferred in Logistics

Interested candidate kindly approach to mayuri.sarode@swiftcargo.com