Public Relations And Marketing Executive

Job description / Role

Public Relations

• Develop and execute PR strategies to enhance brand image and visibility in key markets.
• Build and maintain relationships with media, influencers, and brand partners.
• Draft press releases, media pitches, and other communications materials to ensure consistent brand messaging.
• Monitor press coverage, create media reports, and analyze PR metrics to assess campaign effectiveness.

Marketing and Campaign Management

• Plan, implement, and manage multi-channel marketing campaigns to support brand goals and product launches.
• Collaborate with internal teams to develop content, including visual and written assets, for digital and traditional channels.
• Conduct market research to identify new marketing opportunities and audience segments.
• Support the creation of marketing collateral, including presentations, brochures, and promotional materials.

Digital Marketing

• Oversee social media presence, including content creation, scheduling, and community engagement.
• Analyze social media metrics, track engagement, and optimize content based on insights.
• Collaborate with digital marketing partners to ensure alignment with paid campaigns, SEO, and digital ad strategies.

Event Coordination

• Support planning and execution of brand events, product launches, and collaborations.
• Coordinate logistics and ensure brand representation is on point at all events.
• Engage with stakeholders, customers, and partners to create memorable brand experiences.

Content Creation and Storytelling

• Assist in the creation of compelling brand stories that resonate with target audiences across various platforms.
• Ensure all brand communication reflects Swiss Arabian’s tone, values, and heritage.

• Bachelor’s degree in Marketing, Public Relations, Communications, or a related field.
• 2-4 years of experience in PR, marketing, or a related field, ideally within beauty, luxury, or fragrance sectors.
• Strong written and verbal communication skills, with experience in copywriting, press releases, and content creation.
• English and arabic speaker
• Experience with event planning, media relations, and influencer management.
• Creative mindset with a strong sense of brand aesthetics.
• Ability to work independently and collaboratively in a fast-paced environment.
• Knowledge of the fragrance industry and regional market trends is a plus.

About the Company

The history of Swiss Arabian Perfumes Group is an enchanting tale that spans over 40 years. This pioneer in Arabian perfumes was founded in the year 1974 by Mr. Hussein Adam Ali, a visionary young man from Yemen with a wealth of knowledge and a deep passion for perfumery.

Over the following years, Swiss Arabian Perfumes Group grew from strength to strength. The company was enriched by its association with Givaudan SA, one of the world’s largest and most respected manufacturers of exclusive perfume ingredients. Today, we operate five modern manufacturing facilities spread across an area of 165,000 sq. ft., producing more than 35 million perfumes annually and exporting to over 80 countries.