Swiss Beauty - Manager - Retention

Description:
About Us:

Welcome to Swiss Beauty, the fastest-growing beauty and cosmetics brand in India. Established in 2013, Swiss Beauty aims to be the ultimate companion and BFF of every makeup lover, transforming beauty routines into extraordinary experiences. With a focus on Indian beauty needs, we merge global cosmetic standards with our expertise to create highly innovative, long-lasting, and comfortable products. Our mission is to elevate beauty to Swiss standards and offer game-changing products that set new benchmarks in the industry. We believe that makeup knows no boundaries and is for everyone. Join us on this remarkable journey as we redefine beauty norms and celebrate individuality.
Key Responsibilities:
Strategy Development:

- Collaborate with cross-functional teams to develop a clear and actionable strategy for user retention and lifecycle management.

- Define and implement frameworks for user segmentation and personalized engagement.
Creative and Messaging:

- Partner with the creative team to conceptualize and design compelling messaging, content, and creatives for engagement and revenue-boosting campaigns.

- Craft personalized communication strategies that resonate with different user cohorts.
Lifecycle Management:

- Analyze and map user lifecycle stages to identify gaps and opportunities for improvement.

- Own key lifecycle metrics, including Activation, Retention, Revenue, and Referrals, by implementing tailored strategies to enhance user engagement.

Campaign Execution:

- Plan, set up, and execute lifecycle campaigns, including landing pages, email outreach, and in-app messaging.

- Experiment with A/B testing to optimize campaigns for maximum impact.
Monitoring and Optimization:

- Monitor campaign performance daily, using insights to refine strategies and improve outcomes.

- Adopt a win-an-inch-every-day mindset to drive incremental improvements.
Data-Driven Decision Making:

- Regularly analyze campaign and lifecycle data to determine actionable next steps.

- Build dashboards and reports to track retention, churn, and LTV metrics effectively.
Scaling Strategies:

- Design systems and processes to scale lifecycle management efforts across larger user bases.

- Innovate and implement automation tools to improve efficiency and scalability.
Working Conditions:

Environment: Office setting.

Full-time position, Monday to Friday.
What We Offer:
Swiss Beauty employees can access a wide range of benefits which, depending on eligibility criteria and location, include:

- Paid parental leave as well as benefits to support you as you transition to life as a working parent.

- Maternity off.

- Flexible working hours window.

- Insurance coverage for you and your family.

- Adoption/Commissioning time off.

- Exclusive employee discount on our products.

- Learning and development opportunities.

- Recognition and service awards.

- Weekly wellness session.
Our Commitment To Diversity, Equity, And Inclusion:
We are committed to fostering a workplace that values diversity, equity, and inclusion. We welcome applicants from all backgrounds, including diverse gender identities, ethnicities, abilities, and socio-economic statuses.
Skills: webengage, campaigns, moengage, retention, data.