Channel Development Manager - Modern Trade - FMCG

:

Be the lead for all channel development initiatives for the Modern Trade Channel thereby ensuring achievement of Channel Objectives.

Sales Processes and Strategy:

• Measure Channel performance and recommend remedial actions share gain strategy along with Brand teams, KAMs and Sales Teams
• Manage stakeholders - brand team, sales team, KAM team, supply chain team, demand planning team and finance team to drive overall business strategies
• Develop and drive Open Format Outlet strategy
• Manage various planned activities and ensure compliance to marketing budget and schedule
• Evaluate performance of point of sale activities to recommend improvements
• Drive Technology initiatives for the channel
• Streamline current processes and ensure error free transactions

Demand Planning and Facilitating Promo Planning:

• Robust Forecasting process based on inputs and constraints
• Engage with Supply Chain to ensure stock availability adherence to plan

Merchandising:

• Steer the discussion for in-store execution strategies with brand teams and plan annual activity calendar
• Partner with In-Store Merchandising team to drive in-store strategy and activities planned

Incumbent Profile:

• Experience - FMCG / Telecom / Paints
• Education Qualification: Graduate + MBA (full time)

Knowledge and Experience:

• 5 - 8+ years of experience in Sales, Network Management and Expansion
• Modern Trade Experience / Exposure
• Trade Marketing Experience / Exposure

Skills and Attitude:

• Ability to influence and implement channel strategies to achieve organizations long-term objectives.
• Ability to work under pressure and motivate
• Highly Motivated, with positive attitude
• Specific Competencies/Skills Required: Good communication Skills and Analytical Ability, Stakeholder Management, Understanding of sales systems and processes, Strong understanding of IT sales systems.