Head - Sales/Marketing & CRM - Residential Real Estate

About the Role:

We are looking for a dynamic and strategic Head Sales, Marketing & CRM to lead the complete revenue function for a premium residential real estate business.

This leadership role requires an experienced professional who can seamlessly integrate sales, marketing, and customer relationship management into a single high-performing function. You will be responsible for driving topline growth, developing market strategies, managing multiple premium residential projects, and leading high-performing teams to achieve business objectives.

Key Responsibilities:

Sales, Marketing & CRM Strategy:

• Develop and execute end-to-end sales, marketing, and CRM strategies aligned with business goals.
• Drive brand positioning and go-to-market strategies for premium residential projects.
• Utilize market intelligence, customer insights, and pricing strategies to maximize sales performance.
• Oversee the complete customer lifecycle, ensuring exceptional customer experience and retention.

Revenue Growth & Business Performance:

• Own revenue targets, sales performance, and collections across multiple residential projects.
• Manage the complete sales funnel across direct sales, channel partners, referrals, and digital platforms.
• Monitor marketing investments, optimize campaign performance, and improve return on investment.
• Drive sustainable business growth through strategic planning and execution.

Team Leadership:

• Build, mentor, and lead high-performing sales, marketing, and CRM teams.
• Recruit top talent and establish a performance-driven culture.
• Develop structured training and capability-building initiatives.
• Set performance goals, monitor KPIs, and drive accountability across teams.

Customer & Market Development:

• Build strong relationships with HNIs, investors, channel partners, and key stakeholders.
• Deliver an exceptional customer journey from lead generation through post-sales engagement.
• Analyze market trends, competitor activity, and customer preferences to strengthen market positioning.

Cross-Functional Collaboration:

• Work closely with design, construction, finance, and leadership teams to support successful project execution.
• Contribute to project launches, pricing strategies, and sales planning.
• Ensure alignment between marketing campaigns, sales initiatives, and business objectives.

Reporting & Business Insights:

• Present regular business updates, sales performance reports, and market insights to senior leadership.
• Track sales pipeline, conversions, collections, and CRM effectiveness.
• Recommend strategic improvements based on market and customer data.

Candidate Profile:

• 12-24 years of leadership experience in luxury or premium residential real estate.
• Proven experience leading Sales, Marketing, and CRM functions.
• Strong track record of achieving revenue targets and managing multiple large-scale residential projects.
• Experience working across direct sales, channel partners, digital marketing, and referral networks.
• Strong understanding of luxury homebuyer behavior and residential market dynamics.
• Demonstrated success in building and leading high-performing teams.
• Excellent commercial, negotiation, stakeholder management, and leadership skills.

Preferred Qualifications:

• MBA in Sales, Marketing, or Business Management preferred.
• Graduate degree in Engineering, Architecture, or a related discipline will be an advantage.

What We Offer:

• Opportunity to lead the complete revenue function for premium residential developments.
• High-impact leadership role with strategic decision-making responsibilities.
• Direct collaboration with senior management.
• Competitive compensation and performance-linked incentives.
• Long-term growth opportunities in a dynamic and growing organization.