Full-Funnel Digital Marketing Manager

SynapseIndia is a software development company with over 24 years of experience, featuring development offices in India and the USA. We serve clients worldwide, delivering innovative solutions tailored to their needs. Our Noida SEZ office is conveniently located just a 10-minute walk from the nearest metro station.

Why work with us

• Partnerships with Industry Leaders: We are a Google and Microsoft partner, staffed by certified professionals.
• Global Presence: As a multinational corporation, we have clients and employees across the globe.
• Structured Environment: We follow CMMI Level-5 compliant processes to ensure quality and efficiency.
• Timely Salaries: We have consistently paid salaries on time since our inception.
• Job Stability: Despite market fluctuations, we have not had to lay off employees.
• Work-Life Balance: Enjoy weekends off on the 2nd and last Saturday of every month, with no night shifts.
• Our employees are 100% satisfied, thanks to a culture of trust and growth opportunities.
• Eco-Friendly Workplace: We promote health and well-being with special anti-radiation and energy removal features in our offices.
• We prioritize the job security of all our employees.
• We celebrate all festivals with enthusiasm and joy.
• Yearly Appraisals: Exceptional performers can receive over 100% increments during appraisals.
• We recognize and reward top performers on a monthly basis for their outstanding contributions.
• We provide Accidental and Medical Insurance to our employees.

Who are we looking for

Designation : Full-Funnel Digital Marketing Manager

Experience Range : 6+ years

What is the work

• What is the work

• Manage end-to-end recruitment lifecycle for IT positions.
• Understand hiring requirements from internal technical managers and project leads.
• Source candidates through ..Naukri.com, LinkedIn, referrals, and other recruitment channels.
• Conduct CV screening, telephonic screening, and initial candidate evaluation.
• Schedule and conduct video interviews and face-to-face interviews.
• Perform headhunting and passive candidate sourcing for niche technical roles.
• Coordinate with hiring managers for technical interviews and feedback.
• Handle salary negotiations, offer roll-out, and candidate closing.
• Manage offer release, joining follow-ups, and onboarding coordination.
• Ensure a smooth and positive candidate experience throughout the recruitment process.
• Maintain recruitment metrics and ensure achievement of monthly hiring targets.
• Lead and mentor a team of recruiters, monitor performance, and improve hiring efficiency.

• What skills and experience are we looking for

• Strong experience in in-house IT recruitment .
• Expertise in sourcing from Naukri.com and LinkedIn.
• Excellent candidate selling, convincing, and negotiation skills .
• Strong headhunting and talent mapping capabilities .
• Good understanding of technical roles and IT skillsets .
• Strong communication, interpersonal, and stakeholder management skills .
• Ability to handle hiring pressure and meet recruitment targets .
• Experience in leading or mentoring recruitment teams .
• 510 years of experience in IT recruitment .
• At least 2 years in a lead or team handling role .
• Proven track record of consistent monthly hiring achievements .
• Experience in high-volume IT hiring .
• Strong headhunting experience for niche technology roles .
• Experience working in fast-paced IT services companies .

What skills and experience are we looking for

• 3+ years of relevant professional experience after graduation in digital marketing, performance marketing, growth marketing, digital account management, or a similar role.
• Strong understanding of full-funnel digital marketing and how different channels work together to drive business outcomes.
• Working knowledge of SEO, Google Ads, Meta Ads, email marketing, CRM/marketing automation, HubSpot, GA4, CRO, and website/UX.
• Experience managing or coordinating multiple digital marketing channels simultaneously.
• Strong understanding of marketing analytics, attribution, funnel metrics, and business KPIs.
• Hands-on or working experience with GA4 and HubSpot.
• Experience working with cross-functional teams including marketers, content specialists, designers, developers, SEO specialists, and paid media teams.
• Strong project and account management skills, including managing multiple priorities, stakeholders, and deadlines.
• Excellent written and verbal communication skills.
• Near-fluent/native-level English communication skills, with the confidence to work directly with American clients and senior stakeholders.
• Ability to lead client calls, presentations, strategy discussions, and performance reviews confidently.
• Strong analytical thinking and the ability to turn data into clear business recommendations.
• Strong attention to detail, ownership mindset, and ability to work independently.
• Ability to understand the bigger picture while managing day-to-day execution.
• Experience working with US-based clients or international businesses.
• Experience in a digital marketing agency environment.
• Experience managing large or complex marketing accounts.
• Experience with B2B lead generation and/or SaaS marketing.
• Experience with HubSpot CRM and Marketing Hub.
• Familiarity with Google Tag Manager, Looker Studio, Microsoft Clarity, LinkedIn Ads, and marketing automation.
• Understanding of landing page design, UX, and conversion rate optimization (CRO).
• Experience collaborating with developers on website and technical marketing projects.
• Experience developing and managing integrated, multi-channel marketing strategies.
• Experience presenting performance reports, strategic recommendations, and marketing roadmaps to senior stakeholders.
• Ability to proactively identify opportunities, solve problems, and drive continuous marketing improvement.