HR Business Partner - FMCG - South & Central Region

• Location : South & Central India
• Experience : 8-10 Years
• Education : Bachelor's / Master's Degree in HR or related field | MBA Preferred
• Industry Preference : FMCG / FMCD / Consumer Durables / Sales-driven organizations

Role Overview

We are hiring an HR Business Partner (HRBP) for South & Central regions to partner closely with Sales and Commercial leadership teams in driving people strategy, talent management, workforce productivity, employee engagement, and organizational effectiveness.

The role requires a strong Sales HR background with experience supporting regional sales teams, field-force populations, and commercial functions in fast-paced business environments. The incumbent will act as a strategic advisor to business leaders while driving HR programs aligned with business growth and performance objectives.

Key Responsibilities

Strategic Business Partnering & Talent Management:

• Partner with Regional Sales Heads, Branch Managers, and Commercial Leaders to understand talent requirements and build talent pipelines.
• Support workforce planning, organization design, succession planning, capability building, and retention initiatives.
• Act as a trusted HR advisor for all people-related matters across the regional sales organization.
• Drive productivity and capability enhancement initiatives for sales teams.

Performance Management & HR Operations:

• Lead performance management cycles, talent reviews, and career progression frameworks for regional teams.
• Monitor and deliver key HR metrics including recruitment, attrition, engagement, diversity hiring, learning adherence, and workforce productivity.
• Collaborate with HR CoEs for talent acquisition, L&D, rewards, and employee engagement initiatives.
• Support implementation of HR policies, processes, and governance mechanisms.

Sales Culture & Employee Engagement:

• Build and strengthen a high-performance sales culture focused on meritocracy, accountability, customer centricity, and recognition.
• Drive employee engagement initiatives across field-force teams and branch locations.
• Conduct pulse checks, engagement reviews, and culture-building programs.
• Partner with leaders to improve retention and employee experience.

HR Analytics & Data-Driven Decision Making:

• Analyze regional HR trends related to attrition, productivity, performance, tenure, and employee engagement.
• Develop actionable insights and recommend interventions to improve workforce effectiveness.
• Present HR dashboards, business insights, and recommendations to leadership teams.
• Drive people analytics and support strategic decision-making.

Candidate Profile:

• 8-10 years of HR experience with minimum 5 years as HRBP supporting Sales organizations.
• Experience in FMCG, FMCD, Consumer Durables, or other sales-intensive industries preferred.
• Strong exposure to Sales HR, field-force management, employee engagement, performance management, and workforce planning.
• Proven stakeholder management capability with ability to influence senior business leaders.
• Strong analytical mindset with exposure to HR analytics and sales workforce metrics.
• Hands-on experience with HRIS platforms, MS Office tools, and reporting dashboards.
• Excellent communication and presentation skills.
• Self-driven, agile, and comfortable operating in a dynamic commercial environment.

Travel Requirement:

• Willingness to travel 20-30% domestically across regional and branch offices.

Preferred Profiles: Candidates from FMCG / FMCD organizations handling Sales HRBP responsibilities for regional sales teams and field-force populations.