Head Of Social Dominance And Viral Growth

About The Company

• We are building a global robotics media, data and marketplace platform.
• Before the full marketplace platform launches, we are already building the public media and news layer of Robotics.
• We are not building just another robotics media channel.
• We are building Robotics platform to become the undisputed global leader in robotics news and robotics market intelligence.

Our ambition is to become the global reference point for robotics news, robot launches, manufacturer updates, real-world deployments, robotics events, market data, price trends and public understanding of the robot era.

• When people want to know what is happening in robotics, they should think of our organisation first.
• This is not a short-term content campaign.
• This is the foundation of a global robotics media authority designed to dominate the category for the next ten years.

The Mission

Our organisation does not only want to speak to robotics experts, manufacturers, engineers and industry insiders.

Our social media channels must reach the global public.

Robots will affect jobs, homes, hotels, warehouses, healthcare, elderly care, security, education, factories, restaurants and daily life. These are not only technical topics. These are human topics.

• We want our robotic content to make hundreds of millions of people worldwide stop, watch, think, comment, share and follow.
• Your mission is to help turn robotics into global mainstream attention.
• We want to make the robot era understandable, emotional, viral and impossible to ignore.
• Global Correspondent Network
• We are building a worldwide correspondent network with fixed reporting teams across all major continents and robotics markets.
• The goal is to build approximately 20 teams worldwide.
• These teams will report from robotics events, factories, showrooms, product launches, demonstrations, trade fairs, conferences and important industry locations.
• They will visit manufacturers, cover new robot releases, ask direct questions, record interviews and capture real footage from the robotics world.
• This gives us something most robotics content pages do not have:
• real presence
• real footage
• real interviews
• real field reporting
• real market access
• real data collection

The Role

• We are looking for a:
• Head of Social Dominance & Viral Growth
• to help build the robotic platform into the fastest-growing robotics media brand worldwide.
• This is not a normal social media manager role.
• You will not simply manage posts.
• You will build the viral content engine.

You will decide which formats we test, which hooks we use, which stories we scale, which clips become Shorts, which AI videos we create, which carousel formats we publish, which creators we collaborate with and how we turn attention into authority.

• What You Will Do
• You will build the Robotic platform viral growth system across:
• TikTok
• Instagram Reels
• YouTube Shorts
• Snapchat
• LinkedIn
• other relevant platforms
• You will turn correspondent footage from events, factories, interviews and robot demos into high-retention short-form content.
• You will also create formats that do not depend only on our own footage, including:
• AI-generated concept videos
• photo carousels
• shock/future scenarios
• robot job-disruption explainers
• reaction videos
• interview snippets
• price comparison content
• ranking videos
• market maps
• robot fear/opportunity narratives
• Robby mascot formats
• trend-jacking formats
• creator collaboration formats
• You will create the Robotic format library.
• You will define hooks, pacing, captions, titles, cover frames, thumbnails, cuts, loops and comment triggers.
• You will brief scriptwriters, AI producers, video editors, designers and distribution managers.
• You will work closely with the newsroom, robotics research team, correspondent teams and analytics lead.
• You will define what gets tested, what gets stopped and what gets scaled.
• Content Angles
• We want content that makes robotics relevant to everyone.
• Possible angles include:
• Which jobs could robots change first
• Why hotels may start testing robots.
• Why warehouses may adopt robots faster than homes.
• What humanoid robots can actually do today.
• What robot companies do not say clearly enough.
• What happens when robots become cheaper.
• Why service robots may appear before household robots.
• What robots could mean for elderly care.
• Why some robots are impressive but not useful yet.
• Which countries may adopt robots fastest.
• Which robot videos are real and which are misleading.
• What a robot really costs.
• Why some people are excited about robots.
• Why some people are afraid of robots.
• The tone can be emotional, surprising, provocative and viral — but it must remain credible.
• The Robotic platform should create curiosity, debate and mass attention without becoming fake, manipulative or unserious.
• First 30 Days Deliverables
• Within the first 30 days, you should deliver:
• 50 repeatable Robotic video formats
• 20 carousel formats
• 20 AI-video concepts
• 20 interview formats
• 20 Robby formats
• 200 hook examples
• platform-specific posting rules
• a 30-day content test plan
• a daily testing workflow
• a weekly reporting structure
• a paid amplification framework
• a creator collaboration shortlist
• a briefing template for correspondents
• a briefing template for editors
• a KPI dashboard structure
• first 100 video experiments launched or ready to launch
• Who We Are Looking For
• We are looking for someone who has already proven that they understand viral growth.
• You may be:
• a creator
• a creator strategist
• a short-form growth lead
• a viral video strategist
• a TikTok/Reels/Shorts expert
• a performance creative lead
• a growth consultant
• a former media company growth lead
• an AI-content strategist
• a founder of a viral content operation
• We care less about formal titles.
• We care about proof.
• Required Experience
• You must be able to show concrete examples of content you helped grow.
• We want to see:
• videos with 1M+ views
• accounts you helped scale
• formats you created
• hooks you wrote
• retention strategies you used
• paid/organic growth systems you built
• examples of fast testing and scaling
• evidence that you understand how social platforms actually work
• You should be able to explain why a video worked.
• Not just that it worked.
• Required Skills
• Strong understanding of TikTok, Instagram Reels, YouTube Shorts and short-form video platforms
• Strong hook-writing ability
• Strong sense for viral content mechanics
• Strong understanding of retention and watch time
• Strong understanding of paid + organic social growth
• Ability to lead editors, producers and designers
• Ability to turn raw footage into high-performing concepts
• Ability to use AI tools for content creation and ideation
• Ability to build repeatable formats, not only one-off videos
• Ability to work fast and test aggressively
• Ability to read analytics and make decisions from data
• Ability to balance viral reach with brand trust
• Strong English communication skills
• Personality Fit
• You should be:
• very fast
• very sharp
• creative but data-driven
• not corporate
• not agency-slow
• comfortable with aggressive testing
• comfortable with pressure
• interested in AI and robotics
• able to challenge normal thinking
• able to spot what can go viral before others see it
• able to lead a high-output content machine
• serious enough to protect trust and quality
• hungry to build something globally visible
• Important
• We are not looking for someone who only says:
• Post consistently.
• Use trending sounds.
• Make nice content.
• Build brand awareness.
• Engage with the community.
• We are looking for someone who can build a system that creates massive attention.
• You must understand how to create, test, measure and scale content at high speed.
• We want to create a global public attention around the robot era.
• Compensation / Engagement Models
• We are open to different models depending on the candidate:
• Full-time leadership role
• Fractional Head of Growth role
• 90-day intensive setup mandate
• Strategic consulting plus weekly performance review
• Hybrid model with base compensation and performance upside
• The right person can define the structure with us.
• Test Assignment
• Before final engagement, we may ask for a paid 48-hour strategy test.
• You will receive robotics raw footage, robot news items, product images, market data points, AI content prompts and brand context.
• You will be asked to deliver:
• 20 viral content ideas
• 10 hooks
• 5 short-form scripts
• 3 carousel concepts
• 3 AI-video concepts
• 1 paid amplification plan
• 1 30-day testing plan
• a short explanation of which ideas could reach 1M+ views and why
• Final Mission
• We are building the global robotics media and marketplace brand.
• Your mission is to make the world see it.
• We want our organisation to become the most visible robotics media brand globally — fast.
• If you know how to build viral formats, scale social platforms and turn attention into authority, we want to talk.