Head - Marketing - Consumer Durables/Ceramics

Head Marketing
Position Summary:
This role goes beyond traditional marketing and leads a fully integrated demand generation and go-to-market engine spanning Product Management, Brand Marketing, Digital Marketing, Channel Development, and Field Activation. The position plays a critical role in driving revenue growth, market leadership, and business transformation across multiple business segments.
Key Responsibilities:
Business Growth & Market Leadership:
- Drive revenue growth through marketing-led demand generation initiatives across multiple customer segments.
- Partner with Sales teams to shape pricing, product mix, and premiumization strategies.
- Identify and unlock new business opportunities across markets and customer segments.
- Drive tertiary demand generation and improve market sell-out velocity.
Go-to-Market & Channel Development:
- Design and scale multi-channel go-to-market strategies.
- Strengthen channel ecosystems including wholesalers, retailers, sub-retailers, distributors, processors, fabricators, and strategic partners.
- Develop programs that drive demand pull and enhance brand preference.
- Build and strengthen influencer engagement programs with architects, consultants, developers, and other key stakeholders.
- Enable cross-business synergies through integrated offerings and solutions-based selling approaches.
Brand Strategy & Communication:
- Lead overall brand strategy and positioning for the business.
- Drive the transition from product-centric communication to solution-led marketing.
- Build brand salience among architects, contractors, homeowners, channel partners, and key influencers.
- Manage advertising, branding, media, creative, and activation agencies to ensure consistent communication across channels.
- Oversee development and promotion of category and product brands.
- Conduct regular brand health tracking and market assessment studies.
Marketing Communications:
- Lead ATL and BTL communication planning and execution aligned with business objectives.
- Develop media strategies with strong focus on effectiveness, ROI, and budget optimization.
Product Management:
- Drive performance of value-added product portfolios with responsibility for revenue and profitability.
- Lead new product launches and commercialization initiatives.
- Drive market intelligence, research, and customer insights programs.
- Optimize allocation of promotional and marketing investments.
Demand Generation & Digital Transformation:
- Define and implement the digital marketing and digital transformation roadmap.
- Build and scale a robust demand generation engine delivering qualified leads into the sales funnel.
- Drive adoption of CRM platforms, marketing automation tools, analytics, and AI-driven initiatives.
- Enable adoption of digital tools across channel ecosystems and partner networks.
Business Development & Field Activation:
- Lead a national field activation team focused on customer engagement and market development.
- Define coverage models, productivity metrics, and field engagement frameworks.
- Drive customer-level activation and demand creation programs.
- Build and scale loyalty, rewards, and incentive programs.
Organizational Leadership:
- Build and lead a high-performance marketing organization.
- Drive capability development, succession planning, and performance management.
- Partner closely with Sales, Product, Finance, Operations, and Corporate functions to enhance business performance.