Program Manager - Dealer Loyalty Programs - FMCG

Role Overview:
As a Program Manager for Dealer Loyalty Programs, you will be the strategic architect behind our partner engagement initiatives in Mumbai. You will lead the end-to-end lifecycle of loyalty programs, ensuring they align with our broader sales objectives while driving long-term value for our dealer network. This role involves close collaboration with cross-functional teams including sales, marketing, finance, and external channel partners to design, execute, and optimize incentive structures. By leveraging data-driven insights, you will directly influence dealer retention, increase share-of-wallet, and foster sustainable growth, ultimately shaping the way we interact with our most critical business partners.
Key Responsibilities:
- Design and implement comprehensive loyalty reward frameworks that incentivize dealer performance and align with regional sales targets.
- Manage the end-to-end program lifecycle, from conceptualization and financial modeling to operational rollout and performance tracking.
- Collaborate with the sales leadership team to identify dealer pain points and translate them into actionable loyalty initiatives that drive market penetration.
- Analyze program metrics and dealer feedback to refine reward structures, ensuring high engagement levels and optimal return on investment.
- Oversee vendor relationships and internal technology teams to ensure seamless execution of reward disbursements and platform functionality.
- Communicate program performance and strategic recommendations to senior stakeholders to secure buy-in for new initiatives and budget allocations.
Required Skillset:
- Demonstrated expertise in managing complex loyalty reward sales programs with a focus on channel partner ecosystems.
- Proven ability to lead cross-functional projects, balancing competing priorities while maintaining strict adherence to timelines and budgets.
- Strong analytical mindset with the ability to interpret complex sales data to drive strategic decision-making and program optimization.
- Exceptional stakeholder management skills, capable of influencing senior leadership and building rapport with diverse dealer networks.
- Excellent verbal and written communication skills, essential for articulating program value propositions and training internal teams.
- Ability to thrive in a fast-paced, on-site work environment in Mumbai, demonstrating high adaptability to evolving market dynamics and organizational goals.