Brand Marketing Manager

Department Icon Digital Marketing/Marketing
Posted: 1 year ago
3-5 years
Bengaluru / Bangalore, Karnataka
Digital Marketing/Marketing
Work from Office
Full Time

Posted: 1 year ago
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Job Description

Talasha has been mandated to hire a Brand Marketing & Communications Manager for a luxury skincare brand that combines the wisdom of Ayurveda with advanced scientific research. The products have international patronage with a strong presence in europe, dubai & singapore

Responsibilities -

  • Lead the development and execution of comprehensive branding & marketing strategies, collaborating with internal teams across all marketing touchpoints.
  • Work on brand marketing via both digital & offline channels to ensure alignment on brand messaging, campaign execution, and timelines.
  • Partner with social media and digital marketing agencies to ensure compelling campaign calendars are in place and campaigns and content align with brand identity, values, and messaging - providing ongoing oversight for consistency across digital channels.
  • Manage relationships with external partners, including creative agencies, PR firms, and suppliers, ensuring timely delivery of assets and materials.
  • Coordinate with the design team to create and implement branding assets, including digital content, social media creatives, website banners, print materials, packaging, and promotional items.
  • Ensure consistent brand voice, aesthetic, and values across all platforms and products
  • Monitor market trends and competitor activities to provide insights and recommendations for brand improvement.
  • Serve as the primary point of contact for all branding & marketing-related matters for internal and external stakeholders.

Good To Have -

  • At least 3 years in brand marketing with expertise in digital platforms
  • Experience working on brand marketing of luxury lifestyle products
  • Proficiency in communication
  • Experience liaising with agencies and global teams

CTC - Rs. 15-20 LPA (Basis last drawn)

Location- Bangalore

Skills

BrandingDigital MarketingMediaMarketingMarketing Manager

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