Area Sales Manager - Two Wheeler Sales - Automotive Manufacturer

About the Company:

The company is a leading global automotive manufacturer with a strong presence across international markets. With a focus on innovation, digital transformation, and customer engagement, the organization continues to strengthen its global brand presence through advanced digital marketing strategies and technology-driven customer experiences.

Role Overview :

We are seeking a dynamic and result-oriented professional to lead TBU Sales operations for the Varanasi Regional Office, covering key territories including Varanasi, Banaras, Patna, and Guwahati. In this role, you will act as the primary driver for business growth, managing the entire sales ecosystem from network expansion to brand positioning. You will work closely with dealership partners, internal cross-functional teams, and regional stakeholders to ensure seamless execution of sales strategies. Your efforts will directly influence market penetration, dealership profitability, and the overall brand footprint in these high-potential regions, ensuring we maintain a competitive edge in a rapidly evolving market.

JOB PURPOSE:

The Area Sales Manager is responsible for overseeing sales operations, meeting volume/revenue targets, network sufficiency, local marketing, Digital marketing (Dealer/ Local), and managing the Dealer sales team in the region for Two wheeler business.
KEY COMPETENCIES:
- Understanding of sales processes
- Dealership Management
- Product Knowledge
- Knowledge of TPM
- Market Intelligence
- Knowledge of NPS
- Competition Tracking
- Network development
- Negotiation and Conflict Resolution
- Sales Training
- Local Digital Activation
- Marketing
- Continuously raise the bar
- Ensure results with speed
- Meet customer expectations
KEY RESPONSIBILITIES:
- Sales Planning
- Dealership Management
- Network Expansion & Development
- Market Research, Brand Building & Product Promotion
- Developing/Establishing sales processes
- Sales Training
- Driving reach and penetration through channel
KEY RESULT AREAS:
- Customer Experience
- Sales Vs Target
- Adequacy of Network Coverage
- Systems & Processes
- Finance
- Manpower
- Project
- Local Level marketing