Marketing Manager - Brand Management - FMCG

KEY COMPETENCIES:

Technical/Functional:

• Conceptual and practical understanding of Marketing/Brand Management
• Deploying successful Brand Campaigns
• Understanding of digital marketing
• Understanding of Trade Marketing
• Strong Analytical Skills
• Deep Understanding of sales processes

Behavioural:

• EX-ACT: Continuously raise the bar, ensure results with speed, and meet customer expectations

KEY RESPONSIBILITIES:

1. Brand Management:

• Drives the Marketing Activation through appropriate ATL/BTL marketing activities
• Manage product road map and life cycle
• Plan, develop and rollout BTL activation in requirement with the defined sales objectives
• Manages the product launches and activations by defining communication strategy, processes and collaterals
• Measure effectiveness of BTL Activities through PDCA check
• Manages corporate marketing activities by handling the website and PR related activities
• Provides market intelligence to various partners i.e. the Communication agencies, BTL agencies, Media agencies and PR agencies

2. Brand Strategy:

• Understands the positioning and attributes of the brands to deploy an effective brand strategy to achieve market leadership
• Assesses the Marketing Plan of the organization to tailor an effective brand strategy
• Creates annual action plans using the full marketing mix to implement brand strategy

3. Product and Brand Analysis:

• Develops and evolves product insights for lead markets
• Identifies the short and long term risks for the brand by analyzing market and consumer research and develops action plans to mitigate the identified risks

4. Media Planning and Execution:

• Plan innovative BTL campaigns and champion deployment across country
• Coordinate with the media agencies for the execution of the media plans

The above list is not exhaustive and could evolve with changing needs and priorities of the company.