Senior Brand Manager - FMCG

Requirement Details: The incumbent of the position shall handle Brand and P&L for assigned FMCG categories.

Brand and Category Strategy & Planning:

• Develop and execute long-term category strategies aligned with business goals.
• Conduct market analysis to identify trends, opportunities, and competitive threats.

Product Portfolio Management:

• Oversee the lifecycle of products within the category.
• Drive innovation and new product development in collaboration with R&D and other stakeholder teams.

P&L Ownership:

• Manage category budgets, pricing, and profitability.
• Monitor and improve gross margins and cost structures.

Go-to-Market Execution:

• Collaborate with sales, supply chain, and other stakeholders to ensure successful product launches and promotions.
• Define and implement channel-specific strategies.

Consumer & Market Insights:

• Leverage consumer research and data analytics to guide decision-making.
• Stay updated on industry trends and regulatory changes.

Team Leadership:

• Lead and mentor a team of Assistant Brand Managers and Executives.
• Foster a culture of performance, innovation, and collaboration.

Other Requirements:

• Proven track record in managing large product portfolios and driving category growth.
• Strong analytical, strategic thinking, and leadership skills.
• Excellent communication and stakeholder management abilities.
• Experience working with cross-functional teams and managing P&L.