Senior General Manager - Growth - Franchise Expansion - Retail

The Opportunity

• The Senior General Manager - Growth will be responsible for driving the franchise expansion strategy and network growth.
• The role involves identifying, evaluating, and onboarding franchise partners, building a strong pipeline of entrepreneurs, and ensuring systematic expansion across key markets.
• This role will also lead and manage the Growth / Business Development team, ensuring effective execution of expansion targets, partner acquisition, and market development.
• The position requires a strategic leader with strong business development, partner acquisition, negotiation, and team management capabilities.

What You'll Drive

1. Franchise Expansion & Network Growth

• Drive franchise expansion strategy across identified cities and markets.
• Identify high-potential entrepreneurs, investors, and partners for franchise opportunities.
• Build and maintain a strong pipeline of franchise prospects.
• Lead the complete franchise lifecycle from lead generation to deal closure and onboarding.
• Ensure achievement of monthly, quarterly, and annual expansion targets.
• Evaluate potential partners on financial capability, business experience, and strategic fit.

2. Team Leadership & Performance Management

• Lead, mentor, and manage the Growth / Business Development team.
• Set team KPIs, targets, and performance metrics.
• Conduct regular reviews to ensure pipeline progress and deal closures.
• Build a high-performing team focused on structured expansion and partner acquisition.
• Develop training and coaching frameworks for team members.

3. Strategic Market Development

• Identify new markets, cities, and clusters for expansion based on market potential.
• Conduct market mapping and competitor analysis.
• Develop expansion plans aligned with company growth objectives.
• Collaborate with internal teams for location feasibility and setup planning.

4. Franchise Partner Acquisition

• Engage with potential partners through events, referrals, networks, and strategic outreach.
• Conduct business presentations and opportunity discussions with prospects.
• Explain the FOCO (Franchise Owned Company Operated) and FOFO (Franchise Owned Franchise Operated) model and business economics.
• Lead commercial discussions, negotiations, and agreement closures.

5. Cross Functional Coordination

• Coordinate with legal, finance, operations, and brand teams to finalize franchise agreements.
• Ensure seamless partner onboarding and setup launch planning.

6. Pipeline Management & Reporting

• Maintain structured CRM and expansion pipeline data.
• Prepare growth dashboards, forecasts, and expansion reports.
• Track lead sources, conversion ratios, and expansion metrics.
• Provide periodic updates to leadership on expansion progress.

Who This Role Is For

• MBA / Post Graduate in Business, Marketing, or Entrepreneurship preferred
• Experience in Business Development, Expansion, or Franchise Growth
• Experience in franchise models, retail expansion industry preferred

Why Join Us

• Lead franchise expansion at scale in one of India's leading brands.
• Build and grow a high-impact partner network that directly drives market presence and revenue.
• Work at the intersection of business development, retail expansion, and partner success.
• Play a key role in shaping how we enter new markets and scale sustainably across geographies.
• Collaborate with cross-functional teams to create a seamless and successful franchise journey-from acquisition to growth.
• Be part of a fast-scaling environment where you influence strategy, partnerships, and long-term business outcomes.