Brand Manager

Role & responsibilities

Brand Strategy & Positioning

• Develop and maintain brand positioning, messaging, value proposition and differentiation.
• Translate the studios design philosophy into clear, consistent brand communication.
• Maintain brand guidelines, tone of voice and visual communication standards.
• Research competitors, target audiences and relevant industry trends.

Brand Identity & Communication

• Ensure consistency across the website, social media, presentations, publications and marketing collateral.
• Develop brand narratives, campaign messaging, copy and creative briefs.
• Review brand assets and communication for alignment with established guidelines.
• Coordinate with designers, photographers, videographers and external agencies.

Marketing & Content Strategy

• Develop marketing plans and content calendars aligned with business objectives.
• Plan brand storytelling, project showcases, campaigns and editorial content.
• Coordinate social media content across platforms such as Instagram, LinkedIn and Pinterest.
• Brief and coordinate the production of photography, videography, reels, carousels and other creative assets.
• Support digital marketing campaigns and evaluate performance against defined objectives.
• Identify opportunities for publications, collaborations, events and industry visibility.

Creative Direction & Quality Control

• Establish creative direction for campaigns, photoshoots, presentations and marketing initiatives.
• Prepare creative briefs outlining objectives, messaging, visual references and deliverables.
• Review creative outputs and coordinate revisions to maintain brand consistency.
• Ensure published content meets the studios quality and communication standards.

Brand Experience & Project Showcasing

• Develop communication strategies for the studios interior design, styling, visual merchandising, brand experience and branding projects.
• Coordinate project storytelling, portfolio development, case studies and editorial features.
• Identify opportunities to showcase the studios approach, expertise and completed work.
• Ensure project communication accurately reflects the studios contribution and positioning.

Coordination & Reporting

• Coordinate with the Founder, Design Head, designers and relevant stakeholders to deliver brand initiatives.
• Maintain brand assets, content calendars, campaign records and marketing documentation.
• Track campaign delivery, engagement, audience growth and relevant enquiries.
• Prepare periodic brand and marketing performance reports.
• Manage external creative partners and monitor deliverables against agreed timelines and briefs.

Key Deliverables

• Brand strategy and positioning documents
• Brand guidelines and communication frameworks
• Marketing plans and content calendars
• Social media content and campaign briefs
• Brand presentations, copy and marketing collateral
• Project case studies and portfolio updates
• Photoshoot and creative production briefs
• Brand collaboration and publication opportunities
• Campaign performance reports and brand asset documentation

Preferred candidate profile

Brand strategy, positioning and storytelling

• Strong writing, editing and communication skills
• Marketing planning and campaign coordination
• Creative direction and visual judgement
• Social media and digital marketing knowledge
• Research, analysis and performance reporting
• Project management and stakeholder coordination
• Attention to detail and consistency
• Ability to collaborate effectively with creative and commercial teams

Tools & Platforms

• Google Workspace
• Canva, Figma and relevant Adobe Creative Suite applications
• Instagram, LinkedIn, Pinterest and other relevant social platforms
• Google Analytics, Google Ads and Meta Ads Manager
• Notion, Excel and other content planning or reporting tools