Growth And Marketing Lead

Key Responsibilities

• Own the overall growth and marketing roadmap across D2C.
• Develop and execute growth strategies across paid acquisition, organic growth, CRM and retention.
• Work closely with Meta/Google/media buying partners or internal teams to improve acquisition efficiency and scale.
• Track and optimize key growth metrics including CAC, ROAS, conversion rate, AOV, repeat purchase and customer LTV.
• Build and optimize CRM initiatives across Email, SMS and WhatsApp, including segmentation, campaigns, win-back and repeat-purchase journeys.
• Plan and execute product launches, promotional campaigns and always-on marketing initiatives.
• Analyze customer, campaign and channel-level data to identify growth opportunities.
• Work closely with the creative/content team to develop performance-led campaigns, ad concepts and messaging.
• Use customer insights and campaign data to continuously improve marketing communication and conversion.
• Coordinate with external agencies and internal stakeholders wherever required.
• Build a structured testing roadmap across creatives, audiences, offers, landing pages and campaigns.
• Prepare regular growth reports and translate data into clear actions and priorities.
• Own the end-to-end marketing funnel and identify gaps across acquisition, conversion and retention.

Ideal Candidate

• 47 years of experience in Growth, Performance Marketing, D2C or Consumer Marketing.
• Strong experience in a D2C / beauty / fashion / FMCG / consumer brand environment preferred.
• Strong understanding of paid acquisition and growth marketing.
• Comfortable working with data, dashboards and marketing analytics.
• Strong understanding of CRM/lifecycle marketing.
• Experience working with Meta Ads and other digital acquisition channels.
• Strong understanding of consumer psychology, funnel optimization and conversion.
• Should be able to independently identify problems, formulate hypotheses and execute solutions.
• Strong communication and stakeholder-management skills.
• Entrepreneurial mindset with a strong bias towards ownership and execution.

What We Are Looking For

• We are not looking for someone who only manages agencies or prepares reports. We are looking for someone who can understand the business, identify growth levers and actively drive them.
• The ideal candidate should have a builder's mindset, be highly analytical, commercially aware and comfortable working with limited hand-holding.

Key Success Metrics

• Revenue growth
• CAC / ROAS improvement
• Conversion and funnel efficiency
• Repeat purchase and retention
• CRM revenue contribution
• Customer LTV
• Campaign performance
• Speed and quality of experimentation

Reporting

Reports to: Co-Founder / Leadership Team

Location & Work Mode

Mohali | Full-time | Work from Office