Video Editor

Key Responsibilities

• Edit high-volume short-form video content for Meta, Instagram and other digital platforms.
• Create performance marketing creatives designed around hooks, retention and conversion.
• Edit UGC, founder-led content, creator content, product demonstrations, testimonials and ad concepts.
• Build strong opening hooks within the first few seconds of a video.
• Improve watch time, retention and click-through potential through pacing, cuts, text, sound design and storytelling.
• Create multiple variations of the same creative for performance testing.
• Adapt videos based on campaign performance and audience behaviour.
• Work closely with the Growth & Marketing team to understand creative performance.
• Repurpose existing footage into multiple ad formats and creative angles.
• Add captions, motion graphics, transitions, product callouts and other relevant visual elements.
• Maintain consistency with MRUCHA's visual language while prioritising performance.
• Keep up with current short-form content and performance creative trends.
• Participate in creative ideation and contribute editing-led insights to improve future shoots.
• Manage multiple projects and deliver creatives within tight timelines.

Ideal Candidate

• 2-5 years of experience in video editing, preferably in D2C, beauty, fashion, FMCG, advertising or performance marketing.
• Strong experience editing Reels, UGC and paid social ads.
• Excellent understanding of retention editing and consumer attention psychology.
• Strong command of Premiere Pro / After Effects / Cap Cut or equivalent tools.
• Good understanding of pacing, hooks, storytelling, sound design and visual hierarchy.
• Ability to understand performance metrics and use them to improve creative output.
• Strong sense of timing and attention to detail.
• Comfortable working in a fast-paced environment with high content volumes.
• Portfolio demonstrating performance-oriented short-form content is mandatory.