Assistant Marketing Manager - Real Estate

ASSISTANT MANAGER – MARKETING

Role: Assistant Manager - Manager

Department: Marketing

Industry: Real Estate Development

Location: Bangalore – Residency Road

Experience: 5+ Years

CTC: up to ₹ 8 LPA

Employment Type: Full-Time

Work Timings: Monday to Saturday (10 am to 6:30 pm)

JOB SUMMARY:

We are looking for an experienced Assistant Manager– Marketing with strong exposure to the Real Estate Development industry to drive project marketing, demand generation, brand positioning and sales-support initiatives.

The candidate should have hands-on experience in marketing real-estate projects, preferably with a developer, and should be capableof independently managingcampaigns from planningto execution.

KEY RESPONSIBILITIES:

• Develop and execute project-wise marketing strategies based on location, product,target audience, pricing and sales objectives.
• Plan and executemarketing activities for new projectlaunches and ongoingprojects.
• Drive lead generation and demand generation through digital, offlineand on-ground marketing.
• Work closely with Sales and CRM teams to understand project requirements, customer segments and lead quality.
• Plan and monitor Google Ads, Meta Ads, social media and other digital campaigns.
• Execute Local Area Marketing (LAM) activities including hoardings, outdoor branding, kiosks, events and activations.
• Coordinate with creative and media agenciesfor brochures, advertisements, videos,digital creatives, presentations and sales collaterals.
• Conduct competitor analysisand market researchcovering pricing, projectpositioning, offers and customer trends.
• Support project launches, open houses, property exhibitions, channel partner meets and customer engagement activities.
• Manage relationships with creative agencies, media agencies, vendors and other marketing partners.
• Track lead sources, CPL, campaign performance, site visits and marketing ROI.
• Monitor and manage marketing budgets and ensure effective utilisation of marketing spends.
• Prepare project-wise marketing MIS and performance reports for management.
• Identify new marketing channels and opportunities to improve project visibility, lead generation and sales support.
• Ensure all marketing communication follows the companys brand positioning and quality standards.

REQUIRED EXPERIENCE &SKILLS:

• 5–8 years of experience in Real Estate Marketing, preferably with a real-estate developer.

• Strong understanding of real-estate project marketing and customer acquisition.
• Experience in project launches, demand generation and lead generation.
• Exposure to both digital and offline marketing.
• Knowledge of Google Ads, Meta Ads, Social Media and campaign analytics.
• Experience in Local Area Marketing (LAM), outdoor advertising and on-ground activations.
• Strong agency and vendor management skills.
• Good understanding of market research, competitor analysis and customer segmentation.
• Strong communication, negotiation and presentation skills.
• Good analytical and reporting skills.
• Proficiency in MS Excel and PowerPoint.
• Ability to coordinate effectively withSales, CRM, Projects and external agencies.
• Strong ownership and execution capability.

QUALIFICATION:

Bachelors degree in Marketing, Business Administration or a related field. MBA/PGDM in Marketing will be an added advantage.

KEY KPIs

• Qualified leads generated
• Lead quality and site-visit contribution
• Cost per Lead (CPL)
• Marketing ROI
• Project visibility and brand reach
• Campaign effectiveness
• Marketing budget utilisation
• Timely execution of marketing activities
• Contribution towards project sales objectives

Recruiter Details:

• Name: Sri Gatla
• Interested candidates can share their CV to
• Email: [HIDDEN TEXT]
• Watsapp: 9392932905 (No calls please)