Front End Marketing

Role & responsibilities

Reporting to the Manager of Marketing and working under the guidance of the Manager - Marketing, the Engineer / Sr. Engineer - Marketing is responsible for sales in a designated domestic territory. The role focuses on enquiry generation, order booking, and achieving targets for bookings and profitability. Key Responsibilities

• Generate new leads and enquiries from existing and new clientele.
• Prepare tailor-made proposals capturing technical and commercial details aligned with customer expectations.
• Develop budgets and management reports.
• Create tailor-made marketing presentations to meet specific customer needs.
• Develop and execute marketing plans in consultation with the Manager - Marketing.
• Prepare tour reports and monthly reports.
• Conduct market research to identify emerging trends and customer needs to inform sales strategies.
• Develop and maintain a database of client interactions to enhance follow-up efficiency.
• Leverage social media platforms to promote the brand and engage with clients. Leadership, Management, and Personal Skills
• Natural communicator, able to present at all levels. • Strong technical and commercial knowledge.
• Good analytical capability.
• Highly organized and comfortable working to strict deadlines.
• Highly focused and ready to travel.
• Ability to build and maintain long-term client relationships to ensure repeat business.
• Ability to work under pressure to meet aggressive sales targets. Technical Skills and Knowledge
• Strong written and spoken English with excellent presentation skills.
• Proven ability to perform in a dynamic environment.
• Strong work ethic, high energy level, motivation, and enthusiasm.
• Competent with MS Office; SAP operational knowledge is mandatory.
• Ability to understand and communicate in Hindi is essential.
• Knowledge of competitor analysis tools to benchmark offerings and enhance proposals.
• Basic understanding of digital marketing platforms to support online lead generation. Experience and Track Record
• Minimum 3-6 years of experience in the capital goods industry.
• Proven experience handling end-customers for Engineered-To-Order products, preferably rotary equipment (e.g., gears, pumps, compressors, generators, couplings, turbines).
• Proven track record of successfully achieving targets in previous organizations.