Area Sales Manager - Pet Foods/FMCG

• Area Sales Manager- Pet Foods / FMCG, Bangalore, Hyderabad, Kochi, Delhi, Mumbai (8-10 yrs)
• Function : Sales
• Industry : Pet Foods / FMCG
• Locations: Bengaluru (BLR), Hyderabad (HYD), Kochi, Delhi, Mumbai
• Role Overview:

• The Area Sales Manager (ASM) will be responsible for driving sales growth, distribution expansion, and team performance across the assigned territory. The role requires strong execution capability across Pet
• Specialty Stores, Veterinary channels, and General Trade, along with the ability to build and manage high-performing frontline sales teams.

Key Responsibilities:

1. Sales & Business Development

• Deliver sales value and volume targets assigned for the area/zone
• Drive primary and secondary sales across all key channels
• Identify, onboard, and develop new distributors and retail partners

Expand market reach across:

• General Trade (GT)
• Pet Specialty Stores (SPTs)
• Veterinary (Vet) channels
• Ensure effective execution of distribution, visibility, and availability across the territory

2. Team & Stakeholder Management

• Manage, guide, and motivate a team of frontline sales representatives
• Set clear performance expectations and monitor individual and team KPIs
• Provide on-ground coaching, regular feedback, and performance reviews

Maintain strong, professional relationships with:

• Distributors
• Retailers
• Veterinary partners
• Internal stakeholders

3. Market Intelligence AND Insights (Good to Have)

• Track competitor activity, pricing, promotions, and channel strategies
• Develop a working understanding of the pet food industry landscape

Gather and share insights on:

• Customer buying behavior
• Channel-level performance
• Market and consumer trends
• Use market feedback to support sales planning and execution

Role Requirements & Experience:

Experience AND Background:

• Minimum 5 years of experience in sales in the FMCG / Consumer Goods / Pet Food industry
• Prior exposure to pet care or pet food is a strong advantage
• Proven track record of building and expanding products in new or developing markets
• Demonstrated experience in managing and scaling frontline sales teams

Functional AND Technical Skills:

• Strong understanding of sales planning, execution, and distribution management
• Ability to drive primary and secondary sales performance
• Experience working with distributors and multi-channel sales ecosystem