Sr Manager Marketing (K-12 School Chain), Mumbai

Description:

Key Responsibilities:

• Build and strengthen a premium, aspirational brand identity aligned with global education standards
• Own brand storytelling, messaging, and consistency across all touchpoints
• Drive high-quality leads and enrolments through targeted ATL, BTL, and digital campaigns
• Develop city-wise and micro-market strategies for premium catchments
• Lead paid media, digital funnels, website optimization, and analytics
• Track and improve CPL, CAC, lead quality, and conversion ratios
• Responsible for driving and owning the Admission targets for the Brands
• Partner with admissions teams to align marketing and selling narratives
• Create premium sales tools, pitch decks, and parent engagement assets
• Enhance the end-to-end parent journey from enquiry to admission
• Build alliances with premium communities, corporates, and relevant brands
• Drive curated events, open houses, and brand-led experiences Monitor and report on campaign performance, providing actionable insights for continuous improvement
• Lead internal tears and external agencies with clear KPIS and budgets