E-Commerce

Role & responsibilities

• E-Commerce Strategy & Growth
• a. Define and execute growth strategy for Amazon, Flipkart, Pepperfry, Myntra, etc., and its own D2C website.
• b. Drive revenue, conversions, and customer acquisition through marketplace optimization and D2C initiatives.
• c. Identify new marketplace opportunities and negotiate terms with platforms.
• 2. Product Listings & Catalogue Management
• a. Oversee creation and optimization of product listings, titles, bullet points, images, and A+ content.
• b. Ensure catalogues reflect accurate specs, certifications, and lifestyle imagery aligned with brand guidelines.
• c. Manage content consistency across all e-commerce channels.
• d. Regularly update pricing, offers, and bundles in sync with marketing campaigns.
• 3. Performance Marketing & Analytics
• a. Manage AMS (Amazon Marketing Services), Flipkart Ads, and Google/Facebook campaigns for D2C.
• b. Optimize ad spends, CTR, and ROI through keyword strategy, sponsored ads, and retargeting.
• c. Analyse performance metrics (traffic, conversions, cart abandonment, ratings & reviews).
• d. Develop dashboards and reports for leadership on sales trends and category performance.
• 4. Brand & Customer Experience
• a. Maintain consistent brand storytelling across e-commerce touchpoints (banners, storefronts, reviews).
• b. Ensure customer-first experience with fast response to queries, issue resolution, and return management.
• c. Partner with the supply chain for on-time deliveries, inventory planning, and stock visibility.
• 5. Ratings, Reviews & Reputation Management
• a. Implement strategies to increase positive ratings & reviews across marketplaces.
• b. Track competitor reviews and identify product gaps or opportunities for improvement.
• c. Coordinate with product/marketing teams to address recurring customer concerns.
• 6. Collaboration & GTM Campaigns
• a. Partner with Product Marketing and Brand Marketing to integrate festive campaigns on marketplaces.
• b. Coordinate with design teams for creative assets, product videos, and lifestyle images tailored for e-commerce.
• c. Execute flash sales, promotions, and seasonal campaigns in alignment with offline retail.
• 7. Compliance & Operations
• a. Ensure all listings adhere to marketplace compliance, legal standards, and certifications.
• b. Monitor inventory, returns, and supply chain efficiency for e-commerce orders.
• c. Manage P&L responsibility for the handling platforms.

Note- Interested Candidates can share their resumes on apurva.d@talentsketchers.com