Marketing Manager

Position: Marketing Manager

Employment Type: Full-Time

Location: Koramangala, Bangalore

Industry: FMCG

THE ROLE:

We are looking for a Marketing Manager who can translate consumer insights and market trends into impactful strategies, compelling communication, and successful product launches. This is an exciting opportunity for a professional eager to contribute to our growth journey and make a measurable impact.

WHO WE ARE LOOKING FOR:

• 67 years of core FMCG/D2C marketing experience (12 years in sales is a plus)
• Creative thinker with analytical rigor
• Experience managing both digital and traditional marketing channels
• Strong communication, leadership, and organizational skills
• Passionate about growth and innovation

RESPONSIBILITIES:

Marketing Strategy & Planning:

• Execute annual strategic plans to increase market share and achieve growth targets
• Identify opportunities for new products or extensions into new customer segments
• Collaborate with research teams to gather consumer insights and develop relevant concepts
• Support the sales team in marketing initiatives
• Monitor competitors, pricing changes, acquisitions, and new product features

Campaigns & Communication:

• Plan, execute, and track marketing campaigns across channels
• Develop ATL & BTL marketing strategies and communication plans
• Oversee marketing materials, from digital banners to brochures
• Develop in-store communication strategies (POS, promotions, loyalty programs)
• Work closely with marketing, design, sales, creative, and media teams to ensure brand consistency

Product Launches:

• Execute product launches, including communication, pricing, consumer engagement, and brand-building initiatives

Digital Marketing:

• Craft strategies for Digital, Advertising, Communications, and Creative teams
• Design branding, positioning, and pricing strategies
• Ensure consistent brand messaging across all channels (events, emails, web, and promotions)
• Identify opportunities to reach new market segments and expand market share

New Product Development:

• Support new product development initiatives
• Provide inputs on packaging and pricing strategies

SKILLS AND REQUIREMENTS:

• 67 years of core FMCG marketing experience, with 12 years of prior sales experience as a bonus
• Strong digital marketing experience
• Masters degree in Marketing, Business Administration, or related field
• Excellent knowledge of online and offline marketing channels
• Creative, analytical, and problem-solving mindset
• Excellent communication, time management, and organizational skills