Sales Senior Manager (Exhibitions)

Position Overview for Senior Manager Sales: As a Sales Manager specializing in exhibition space selling, your primary role is to drive revenue growth by securing exhibitors for the events. You will strategies and execute sales plans, identify potential clients, and build lasting relationships to achieve organizational goals.

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1. Sales Strategy:

o Develop and implement a comprehensive sales strategy for the exhibition, including identifying target markets, setting revenue goals, and outlining marketing and promotional activities.

• 2. Exhibitor Acquisition:
• o Identify potential exhibitors and develop relationships with key decision- makers, negotiating contracts and securing commitments from exhibitors.
• o Attend trade and travel shows in various market areas to gain competitive and market knowledge.
• 3. Revenue Generation:
• o Achieve and exceed revenue targets by identifying and closing sales opportunities, generating new business, and maximizing revenue from existing clients.
• 4. Relationship Management:
• o Build and maintain relationships with exhibitors, ensuring their needs are met throughout the exhibition planning process and during the event itself.
• 5. Event Planning:
• o Work closely with the exhibition management team to ensure all exhibitor requirements are met, including booth layout and design, equipment rentals, and catering.
• 6. Reporting:
• o Provide regular reports to senior management, tracking progress against sales targets, identifying areas for improvement, and making recommendations for future events.

Knowledge and Skill Requirements:

Experience: 7-10 years in B2B sales, specializing in exhibition space selling, preferably in the AEC (Architecture, Engineering, Construction) events.

Skills: Expertise in lead generation, negotiation, communication, relationship building, and team management.

Knowledge: In-depth understanding of exhibition industry trends, event planning, and exhibitor needs.