Performance Marketing Specialist

Job Title: Digital Marketing Specialist – B2B SaaS

Location: Chennai (On-site)

Experience: 2 – 4 Years

Industry: B2B Software as a Service (SaaS)

Key Responsibilities:

• Lead the planning and execution of marketing campaigns from start to finish, in collaboration with cross-functional teams
• Drive Account-Based Marketing (ABM) for key accounts through TechDays, QBRs, and nurture leads into sales-qualified opportunities
• Conceptualize and execute omni-channel campaigns across the customer lifecycle, ensuring messaging alignment across all touchpoints
• Build customer advocacy by identifying testimonials, references, referrals, and co-marketing opportunities (webinars/events)
• Drive influencer marketing by engaging with analysts, industry bodies, and media to enhance visibility, rankings, and participation in analyst-led workshops
• Analyse customer insights, industry trends, and market dynamics to shape effective strategies
• Collaborate with marketing sub-functions to generate rich content, execute digital campaigns, manage events, and customer visits
• Track and measure campaign effectiveness, analyse ROI, and optimize initiatives for improved impact

Eligibility Criteria:

• BE/BTech with 2-4 years of experience
• Preferably with a management post-graduate diploma/degree (MBA)

Required Skills:

• Marketing campaign planning and execution
• Strong team management and stakeholder collaboration abilities
• Excellent communication and presentation skills
• Creative thinking with the ability to leverage data-driven decision making
• Lead generation and nurturing through multiple channels
• Proficiency in marketing automation tools and digital platforms

Preferred Skills

• Industry knowledge and landscape understanding – preferably Healthcare & Lifesciences
• Exposure to product engineering, new product design, digital engineering, regulatory, or manufacturing domains
• Experience working with related software packages and projects
• Ability to influence and build strong relationships with accounts, practices, Centres of Excellence, and sales teams