Chief Marketing Officer - Fine Dining - F&B

Role Overview:

• We are looking for a hands-on, commercially driven CMO to lead marketing across dine-in and delivery businesses.
• This role goes beyond brand-building - it is focused on driving measurable revenue outcomes, including footfall, online orders and customer retention.
• The ideal candidate will bring a strong mix of agency and in-house experience, with the ability to combine creativity with sharp performance marketing and ROI discipline.

Key Responsibilities:

Growth & Revenue Ownership:

• Drive outlet footfall and same-store sales growth
• Scale online delivery across Swiggy and Zomato
• Own and optimise marketing spends with clear focus on ROAS, CAC and ROI
• Build repeat customer cohorts and improve lifetime value

Digital & Performance Marketing:

• Lead full-funnel digital strategy (Meta, Google, aggregators)
• Drive performance campaigns with strong ROAS accountability
• Build dashboards to track campaign-level returns and attribution

Brand & Content:

• Lead brand positioning across formats (fine dine, casual, QSR)
• Oversee content, food styling and visual storytelling
• Ensure consistency in premium brand experience

Activations PR & Partnerships:

• Conceptualise and execute events, pop-ups and collaborations
• Drive influencer strategy and media visibility
• Build partnerships to enhance brand reach and recall

Aggregator & Platform Strategy:

• Own end-to-end performance on Swiggy and Zomato
• Improve discoverability, conversion rates and ratings
• Drive menu engineering and digital merchandising

Team & Budget:

• Lead and develop a team of 10 - 12
• Own marketing budgets, allocation, and performance tracking
• Build a data-driven, execution-focused marketing function

Candidate Profile:

• 15 - 18 years of experience in marketing leadership role
• Strong mix of agency + in-house experience
• Prior agency experience working with hospitality / F&B brands is essential
• Proven track record in performance marketing and brand building
• Deep understanding of ROAS, CAC, LTV and marketing analytics
• Experience scaling multi-location consumer / QSR / food-tech businesses preferred
• Strong commercial mindset with ability to link marketing to revenue outcomes

What we are looking for:

• Someone who can think like a business owner, not just a marketer
• Equal comfort with numbers (ROAS, ROI) and creativity (brand, content)
• High ownership, speed of execution and on-ground involvement