Digital Marketing Manager

Company Description Tangent45 transforms ideas into impactful digital experiences by combining creativity, strategy, and technology. The company crafts solutions that help brands strengthen their online presence, increase visibility, and accelerate business growth. Its expert team provides services in SEO, web development, e-commerce, graphic design, and digital marketing, all focused on measurable outcomes. Every engagement is designed for long-term success, with an emphasis on boosting conversions and building sustainable performance. Tangent45 values collaborative partnerships where client goals drive its mission and shared growth is the ultimate achievement.

Role Description The Digital Marketing Manager is a full-time, on-site role based in Ludhiana. This role is responsible for planning, executing, and optimizing digital marketing campaigns across channels such as social media, search, email, and paid advertising. Daily activities include developing digital strategies, overseeing content and campaign calendars, managing social media presence, and coordinating with design and development teams to ensure brand consistency. The Digital Marketing Manager will analyze performance data, manage web analytics dashboards, track key metrics, and translate insights into actionable improvements for lead generation and conversion. The role also involves collaborating with clients and internal stakeholders, managing budgets, and staying up to date with industry trends and best practices.

Qualifications

• Candidates should possess strong skills in Digital Marketing and Marketing, including planning and executing multi-channel campaigns.
• Candidates should possess skills in Social Media Marketing to manage platforms, build engagement, and support brand visibility.
• Candidates should possess skills in Lead Generation to design and optimize funnels, capture qualified leads, and support sales outcomes.
• Candidates should possess skills in Web Analytics to track performance, interpret data, and report on campaign effectiveness.
• Relevant experience with SEO, paid advertising (e.g., Google Ads, social ads), email marketing, and marketing automation tools is beneficial.
• Strong communication, project management, and collaboration abilities, with attention to detail and a results-focused mindset.
• Bachelors degree in Marketing, Business, Communications, or a related field, or equivalent practical experience in digital marketing.