Tanla - Senior Marketing Manager - Digital & Brand

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About the Role:

We're looking for a data-driven, hands-on Marketing Specialist to own all aspects of marketing and broader brand-building activities for the organization.

This is a full-funnel role spanning paid media, brand, events, content, and social/website ideal for someone who enjoys owning initiatives end-to-end, working across teams, and driving measurable business impact.

You'll work closely with cross-functional teams (Sales, Product, Leadership, Creative, and Partners) and take ownership of high-priority marketing initiatives that both generate qualified leads and strengthen brand presence in the market.

What You'll Be Responsible For:

1. Digital & Performance Marketing:

• Plan, launch, and optimize paid campaigns across digital channels for lead generation, while maintaining CPL & ROI targets.
• End to End Execution: Manage full-funnel strategy audience targeting creatives conversion tracking and continuously monitor performance to implement optimizations.
• Perform A/B testing across creatives, copies, landing pages, and audiences to improve efficiency.
• Analyse campaign metrics (CTR, CPC, CPL, CPA, ROAS, etc.) and translate data into clear, actionable insights.
• Scale winning campaigns while controlling costs and maintaining lead quality.
• Ensure accurate tracking via Meta Pixel / Conversion API / Events setup, and coordinate with design/content teams on ad creatives.
• Prepare regular performance reports and share insights with stakeholders.

2. Content, Social Media & Website:

• Develop and refine content for emailers, social posts, event communication, and marketing collateral.
• Translate customer personas and pain points into relevant messaging and narratives, tailored to audience segments and business goals.
• Manage social media channels end-to-end content calendar, scheduling, posting, and community engagement - to grow reach and engagement.
• Maintain and update website content, ensuring it stays accurate, on-brand, and aligned with ongoing campaigns.
• Repurpose existing content into multiple formats - decks, short posts, infographics, event-ready material - and ensure alignment across teams.

3. Brand Marketing:

• Bring in new ideas and support brand-building initiatives, including brand positioning, messaging, and campaign planning.
• Drive consistency and quality across marketing assets, ensuring alignment with brand tone, design principles, and value proposition.
• Strengthen brand presence via digital channels, marketing materials, partner communication, and leadership visibility.
• Coordinate the creation of high-quality assets (presentations, one-pagers, brochures, decks) in collaboration with design and internal teams.
• Conduct competitor and market research to identify brand differentiation opportunities and emerging narratives in the category.

4. Customer Engagement & Events-led Growth:

• Support end-to-end planning and execution of events - conferences, roundtables, roadshows, partner events, webinars, and internal brand initiatives.
• Coordinate with vendors, internal stakeholders, and external partners to ensure seamless delivery.
• Own event marketing assets, including invites, event pages, standees, collaterals, and speaker decks.
• Support post-event outcomes - lead follow-ups, campaign wrap-up communication, and performance reporting (engagement, participation, pipeline impact).

What You Should Have:

• 7+ years of experience in Marketing, with hands-on exposure to Digital/Performance Marketing as well as regular marketing activities such as Brand, Content, Events, and Social/Website management.
• Strong expertise in Meta Ads Manager and running lead-generation / performance campaigns (CPAAS / SAAS / Telecom experience is a plus).
• Deep understanding of audience targeting & retargeting strategies, and hands-on experience with Meta Pixel / Conversion tracking.
• Strong analytical and optimization skills, with the ability to translate campaign data into insights and action.
• Proven experience planning and executing brand campaigns, marketing collateral, and events end-to-end.
• Hands-on experience managing social media platforms and website content/updates.
• Strong writing and copy-editing skills, with the ability to craft crisp, audience-centric messaging.
• Strong project management skills - able to manage multiple initiatives and stakeholders simultaneously.
• A proactive, high-ownership mindset - comfortable taking responsibility and following through.
• Working knowledge of tools like MS Office (PowerPoint, Excel) and marketing platforms such as HubSpot, Canva, or similar.
• MBA / equivalent degree in Marketing preferred.

Preferred / Good to Have:

• Experience in other paid channels (Google Ads, Native, etc.).
• Understanding of compliance/regulatory constraints in regulated categories (e.g., financial ads).
• Experience with CRM / lead quality tracking.
• Knowledge of marketing automation tools and social media management/scheduling platforms.

Key Performance Indicators (KPIs):

• Cost Per Lead (CPL) and Lead Quality / Approval Rate.
• Conversion Rate and ROAS / ROI.
• Campaign Scalability.
• Brand visibility and engagement across marketing initiatives.
• Event participation, engagement, and pipeline impact.
• Social media growth/engagement and website content freshness & accuracy.

Role Details:

• Role: Marketing and Communication - Other.
• Industry Type: Telecom / ISP.
• Department: Marketing & Communication.
• Employment Type: Full Time, Permanent.
• Role Category: Marketing and Communication - Other.

Education:

• PG: MBA/PGDM in Marketing.