Sales Development Representative – US Enterprise SaaS

Location: Bengaluru, HSR Layout, on-site

Experience: 1 to 4 years

Function: GTM / Growth

Tarlan is recruiting for a Sales Development Representative (SDR) role on behalf of Bindbee, fast-growing, profitable HR Tech SaaS company selling an API-based product. Tarlan is a Bengaluru-based recruiting firm managing this search.

About Bindbee

Bindbee helps HR Tech, employee benefits, InsurTech and digital-health companies connect their products with 67+ HRIS and payroll systems through one API. Instead of building separate integrations with platforms such as Workday, ADP and BambooHR, customers integrate once with Bindbee and launch multiple customer-facing integrations.

Bindbee primarily sells to Product and Engineering leaders at US-based mid-market and enterprise companies and is expanding its Bengaluru GTM team.

The Role

This is an execution-focused SDR role.

Bindbee has defined its ICPs, refined its outreach sequences through 18 months of testing, and established a sales stack that includes Apollo, Instantly, Superhuman and HubSpot. Approximately one in five booked demos converts into a customer.

You will consistently execute this playbook across cold email, LinkedIn and cold calling, supported by disciplined follow-up and CRM hygiene. Once you establish a reliable cadence, you will test new sequences, verticals and channels to improve it.

You will target enterprise accounts with annual contract values above $40K and engage primarily with Product and Engineering leaders. Your outreach must therefore be informed, technical and credible.

Your First Six Months

• Month 1: Shadow the GTM lead and current SDR, learn the product and common objections, and review closed-won conversations to understand customer problems.
• Month 2: Build a consistent daily outbound cadence across email and LinkedIn and begin booking qualified demos.
• Month 3: Book 4 to 6 demos per month and develop a strong understanding of Bindbee’s customer segments, buyer personas and integration pain points.
• Months 4 to 6: Scale to 8 to 10 demos per month and begin testing new sequences, verticals or outreach channels.

What We Need

• 1 to 4 years of B2B SaaS sales experience, including at least 12 months in an outbound SDR, BDR or comparable role.
• Direct experience prospecting into US or North American customers.
• Experience generating qualified meetings through cold email, LinkedIn and cold calling.
• Clear evidence of performance through meetings booked, qualified opportunities or pipeline generated.
• Comfort with CRM and sequencing tools, activity tracking and structured follow-up.
• Strong written and verbal communication with senior buyers.
• Willingness to work on-site from HSR Layout, Bengaluru.

Strongly Preferred

• Experience selling to mid-market or enterprise accounts.
• Experience targeting Product, Engineering, IT or Data leaders.
• Exposure to APIs, developer tools, infrastructure, data platforms, HR Tech or another technical SaaS category.
• Experience supporting opportunities with annual contract values above $25K.
• Familiarity with Apollo, Instantly, HubSpot, Superhuman or comparable tools.

This Role May Not Be Right for You If

• Your experience is primarily in IT services, recruitment, staffing or consulting rather than software-product sales.
• You prefer inbound qualification and are uncomfortable with cold calling or proactive outbound prospecting.
• You do not want to be measured on activity, qualified meetings and pipeline generated.
• You expect to move into an AE role within six months. The realistic progression window is approximately 18 to 24 months.
• You are looking for a strategy-led role without significant daily execution.