Tata 1mg - Manager - Brand Marketing - IIM/MDI/ISB

Company Overview:
Tata 1mg is India's leading digital health platform, providing comprehensive healthcare services including online pharmacy, diagnostics, and teleconsultation. By integrating technology with a vast network of healthcare providers, the company simplifies the consumer journey for millions of users across the country. Operating at the intersection of e-commerce and healthcare, Tata 1mg is committed to making quality medical care accessible, affordable, and understandable for every Indian household.
Role Overview:
The Manager - Brand Marketing will play a pivotal role in shaping the brand identity and consumer perception of Tata 1mg. You will be responsible for conceptualizing and executing high-impact brand campaigns that resonate with our diverse user base. This role involves close collaboration with cross-functional teams, including product, creative, and data analytics, to ensure brand consistency across all touchpoints. You will drive business growth by translating brand equity into measurable consumer engagement and long-term loyalty.
Key Responsibilities:
- Develop and execute integrated brand marketing strategies to strengthen Tata 1mg's market position and increase brand recall among target demographics.
- Manage end-to-end Marketing Project Management for large-scale campaigns, ensuring timely delivery and alignment with business objectives.
- Collaborate with the Performance Marketing team to ensure brand messaging is consistent across paid media channels, optimizing for both reach and conversion.
- Analyze consumer insights and market trends to identify growth opportunities and refine brand positioning in a competitive healthcare landscape.
- Oversee the creative development process, working with internal teams and external agencies to produce high-quality assets that reflect the brand's values.
- Monitor and report on key brand health metrics, utilizing data to iterate on strategies and maximize return on marketing investment.
Required Skillset:
- Possess 5 to 8 years of professional experience in brand management or consumer marketing, preferably within the e-commerce or consumer tech sectors.
- Demonstrate strong proficiency in Marketing Project Management, with a proven ability to lead complex campaigns from ideation to post-launch analysis.
- Exhibit a deep understanding of Performance Marketing principles and how they integrate with long-term brand building.
- Communicate complex ideas effectively to stakeholders, fostering collaboration across diverse teams in a fast-paced environment.
- Show an analytical mindset, with the ability to interpret consumer data and translate it into actionable marketing strategies.
- Maintain a high level of adaptability to thrive in the dynamic, on-site work environment at our Gurgaon office.
- Hold a degree from a top-tier institute, reflecting a strong academic foundation and problem-solving capability.