Deputy Manager- Revenue And Growth

Key Objectives:

Brand Monetization and Growth:

• Develop and implement strategies to scale key brands investing in the platform.
• Create and execute marketing plans to optimize brand performance and revenue basis monetisation plans committed to the brand.
• Act as a growth hacker, using innovative methods to maximize traffic achievement with marketing, and work with category to maximise lower funnel to achieve brand revenue.
• Ensure high visibility of brands through strategic planning and spends utilisation on paid media.

Cross-Functional Collaboration:

• Work closely with Performance Marketing, CRM, Brand, Category, and Site teams to achieve brand targets.
• Align efforts across all stakeholders, fostering a collaborative approach, and integrated marketing communication across all channels for a brand.

Big Brand Launches:

• Oversee the end-to-end launch of major brands across Fashion, Luxury, and Palette.
• Build plans in coordination with category and marketing channel owners to launch brands on the platform.
• Work closely with brand partners, to close marketing plans and ensure execution with internal teams.
• Act as a project manager, coordinating with all marketing functions to ensure seamless execution.

Data-Driven Decision Making:

• Leverage analytics tools (e.g., Redshift (SQL), Omniture, Google Analytics) to drive insights.
• Monitor brand performance metrics, including GMV, AOV, CTR, CVR, and ROI, and optimize strategies accordingly.
• Use data to inform decisions and adapt plans dynamically.

Responsibilities:

Business Planning and Growth:

• Build quarterly marketing and monetization plans to achieve revenue targets for strategically important brands.
• Drive joint marketing plans with focus brands, including a promotions calendar. Drive synergy between brand partners and internal marketing team to achieve growth for brand partners.
• Develop traffic and acquisition strategies to increase GMV for these brands.

Category Activation Onsite:

• Manage spends slotting for brands, tactical interventions, and brand promotions/offers.
• Own and optimize the marketing calendar to integrate these brands in events, promotions, and campaigns.

Site and Campaign Optimization:

• Collaborate with Site Merchandising teams to enhance the shopping journey for monetising brands or brand launches.
• Continuously improve the effectiveness of marketing efforts using web analytics data.

Basic Qualifications and Skill Sets:

Educational Background:

- MBA in Marketing or equivalent qualification, with a background in Computer Science/IT (engineering) preferred.,