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Job Description
- Deputy Manager - Performance Marketing - Google & Meta
- Department : Digital Marketing
Role Overview
We are looking for a highly analytical and result-oriented Deputy Manager - Performance Marketing with hands-on expertise in Google Ads and Meta Ads. The role will focus on driving online revenue, customer acquisition, and retention for the e-commerce business through data-driven performance marketing strategies. The candidate will work closely with category, analytics, merchandising, and creative teams to optimize customer journeys and maximize ROAS.
Key Responsibilities
- Own end-to-end planning, execution, and optimization of performance marketing campaigns across Google and Meta platforms.
- Drive key e-commerce KPIs including Revenue, ROAS, CAC, Conversion Rate, AOV, and Customer Lifetime Value.
- Develop and execute acquisition, remarketing, and customer retention strategies to accelerate business growth.
- Manage budget allocation across channels and campaigns to maximize efficiency and profitability.
- Optimize Shopping, Performance Max, Search, Display, YouTube, Dynamic Product Ads, and Meta Advantage+ campaigns.
- Analyze customer behavior, conversion funnels, and campaign performance using GA4/Mixpanel/Omniture and attribution tools.
- Partner with category, merchandising, product, and analytics teams to identify growth opportunities and improve online sales performance.
- Lead testing initiatives across creatives, audiences, landing pages, product feeds, and bidding strategies to improve campaign
effectiveness.
- Build dashboards, generate actionable insights, and present performance reviews to stakeholders and leadership.
- Stay updated on industry trends, emerging ad products, AI-driven marketing solutions, and competitive benchmarks.
- Mentor junior team members and drive best practices in campaign management and reporting.
Key Requirements
- 5-7 years of hands-on experience in Performance Marketing with significant exposure to e-commerce or online retail businesses.
- Strong expertise in Google Ads and Meta Ads platforms with a proven track record of driving online sales and revenue growth.
- Experience managing large-scale budgets and optimizing campaigns based on ROAS and profitability metrics.
- Deep understanding of Google Performance Max, Shopping Campaigns, Dynamic Remarketing, Search, and Meta Advantage+
campaigns.
- Strong knowledge of GA4, attribution models, customer funnels, audience segmentation, and conversion optimization.
- Advanced proficiency in Microsoft Excel, PowerPoint, and AI-powered productivity tools.
- Strong analytical, stakeholder management, and problem-solving skills.
- Prior experience in e-commerce, marketplace, D2C, retail, fashion, electronics, or consumer internet brands will be preferred.
Preferred Skills
- Experience with product feed management tools and Merchant Center.
- Understanding retention marketing and customer lifecycle management.
- Exposure to A/B testing platforms and marketing automation solutions.
- Ability to translate data into business recommendations and growth opportunities.
Skills
Performance MarketingCampaign ManagementDigital MarketingMarketingSocial MediaECommerceFMCD MarketingD2CDigital MarketingCampaign PerformanceGoogle AdsMarketing CampaignsOptimizationMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
About Company
At Tata CLiQ, everything you see is Hand-piQed and 100% AuthentiQ – sourced straight from the best brands and their authorised resellers from India and across the world, just for you.
Begin your journey online with one of the fastest growing, e-commerce brands in the country and have a seamless online shopping experience. Immerse yourself in the joy of browsing through the best Indian and international brands in fashion, luxury, electronics and jewellery.
Then go offline with us. Tapping into our strong brand partner network, our flexible Phygital experience combines the ease of shopping online with the reassurance of buying from a brick-and-mortar store. Use our ‘CLiQ and PiQ’ and ‘QUiQ Exchange’ services to pick up or return what you’ve bought, in-store across a pan-India network of more than 1,600 stores and over a hundred partner brands.
Also Stay Qued with our influencers on the Que Magazine, which is the place for real advice from real people. Get their take on what’s happening in fashion, tech and life.
Join the Luxury CLiQue
Indulge yourself in the lap of luxury with the country’s largest online luxury destination. We bring to you apparel, accessories - including shoes, bags, belts and watches, and home décor from the best international luxury labels. Our exclusive collection offers indulgent gifting options, no matter what the occasion.
Exquisite Everyday
At IndiLuxe, we unearth beautiful stories of Indian craftsmanship and culture that reinforce a commitment to our roots. We showcase a boutique of Indian luxury brands for our customers who seek quality, sustainability and meaning. With our inspiring collection of fashion, beauty, home décor and more, add that touch of exquisiteness to your everyday.
Tata CLiQ is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as Fashion, Footwear, Accessories and Beauty. Tata CLiQ has a unique omnichannel marketplace model offering customers the convenience of quicker delivery (by shipping from store), easy pick-up and returns, across 4,100 + brands and 1,000 stores in 100+ Indian towns and cities.
It is also India's definitive destination for exclusive Fashion and Electronics brands. Tata CLiQ was built on the following cultural Pillars Customer and Data Obsession We exist to bring back magic and joy in shopping. For us, every customer is equal.
We obsess about every failed promise, learn from it and fix the root cause. Fast and Frugal We are out there to find an alternate way of doing e-commerce. We will experiment a lot, dare to fail frequently, fail fast and fail frugal. Occasionally we will discover exciting new routes driven by these frequent and frugal experiments. Benchmark and Better the Best Build a culture where there is an aversion for a "check the box "attitude.
There is a learning and continuous improvement, both for people and processes. Fun and Fulfilment Our non-negotiable focus on #uncomfortabletransparency ensures we do not build any buffers while goals are set. Our goals will be ambitious, demand significant stretch and will be achievable only with meticulous planning.
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