Advertising Copywriter

Job Title: Advertising Copywriter

Location: Siliguri, West Bengal

Mode: Work from office

About Us:

Teabox isnt just another tea company — were a freshness revolution. We source directly from 150+ 

estates across India, often getting the finest teas within hours of production. With cutting-edge cold 

storage and dehumidifying tech, we lock in every note of aroma and flavour. The scoreboard 5 billion+ 

cups delivered to 125+ countries. Were building a premium, home-grown Indian tea brand from THE 

SOURCE — and were doing it from Siliguri, the heartland of Indian tea.

About the Role: 

Words have the power to sell, persuade, and shape brands—and were looking for someone who knows 

exactly how to use them. 

As an Advertising Copywriter at Teabox, youll create high-converting, well-researched, and compelling 

copy that turns attention into action. From scroll-stopping ads and engaging email campaigns to 

persuasive landing pages and high-performing video scripts, your writing will play a key role in driving 

growth.

Working closely with our marketing team, youll blend customer psychology, first-principles thinking, 

storytelling, and performance marketing to craft content that doesnt just sound good—it delivers results. 

Key Responsibilities: 

● Write Scroll-Stopping Video & UGC Ads: Craft persuasive, high-converting scripts for direct response videos and UGC ads that grab attention, spark interest, and drive action. 

● Bring Static Ads to Life: Create compelling copy for static ads across multiple platforms, ensuring every word aligns perfectly with campaign goals and our brand voice. 

● Own Every Headline, Caption & Description: Write irresistible headlines, engaging captions, and persuasive descriptions that capture attention and encourage clicks. 

● Build Landing Pages That Convert: Turn curious visitors into loyal customers with persuasive, conversion-focused landing page copy that works seamlessly with our ad campaigns. 

● Create Emails People Actually Want to Read: Write engaging, high-performing email campaigns for product launches, seasonal promotions, and audience-specific communication. 

● Think Like the Customer: Dive deep into customer behaviour and psychology to create messaging that genuinely resonates and inspires action. 

● Write with First-Principles Thinking: Build every piece of content from strong fundamentals, ensuring it aligns with our brand values, business goals, and customer expectations. 

● Collaborate, Brainstorm & Create: Work closely with the marketing team to develop fresh ideas, shape content strategies, and create campaigns that drive both engagement and sales. 

● Tell Stories That Stick: Use storytelling techniques to transform ordinary messages into memorable brand experiences that people genuinely connect with. 

● Polish Every Word: Edit, proofread, and refine content to ensure every piece is accurate, grammatically flawless, and consistently on-brand. 

● Stay Curious. Stay Ahead. Keep up with emerging trends, platforms, and content innovations to continuously elevate the quality and effectiveness of our work. 

● Help Shape the Bigger Picture: Participate in content planning and strategy discussions while collaborating with designers and multimedia teams to create campaigns with maximum impact. 

Qualifications: 

● Proven experience as an Advertising Copywriter or a similar role (agency background is a plus). 

● Exceptional writing and editing skills with a strong focus on selling through words. 

● In-depth understanding of customer behaviour, psychology, and a first principles approach. 

● Deep understanding of direct response marketing principles and customer psychology. 

● Experience in writing copy for ad scripts, email campaigns, landing pages, meta ad headlines, and other marketing collateral. 

● Strong storytelling skills to create engaging narratives that drive brand affinity. 

● Excellent organisational and time-management skills to handle multiple projects simultaneously. 

● Outstanding communication and collaboration skills to work effectively within a team. 

● A degree in Marketing, Advertising, English, or a related field is a plus. 

● Familiarity with ad copywriting frameworks like AIDA, Problem-Agitate-Solution, FAB, etc. 

What Will Get You Brownie Points: 

● Prior experience as an ad copywriter or a similar role in a performance marketing (or marketing) agency or a high-growth stage startup. 

● A strong portfolio of ads that drove measurable performance. 

● Hands-on experience with high-performing ad formats (Meta, Google, TikTok, etc.). 

Salary & Other Benefits:

● Competitive salary based on your experience and expertise. 

● Company-provided laptop/desktop and all necessary equipment to help you do your best work.