Posted: 3 months ago
Posted: 3 months ago
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Job Description
- Work with Account & Strategy teams to develop strategic channel/media solutions
- Utilise media research tools and resources to aid in campaign development
- Finalise and present recommendations internally and to clients
- Manage cross-departmental issues regarding any aspect of campaign execution
- Develop and present reports highlighting relevant insights and learnings, and provide recommendations for future campaigns
- Develop, manage and train Assistant/ JR Planners
- Daily management and optimization of digital media campaigns including planning and strategy development, contract execution, and reporting
- Work closely with an internal specialized team to monitor performance and recommend optimizations and new/different strategies and tactics
- Interacting with the Brand Team (In-house & Agencies) for the creation of Marketing collaterals which has to be marketed at the lowest possible costs.
- Lead role in training and managing junior team members in digital media
- Collaborate with all departments in the agency
- As the Senior Digital Media Planner, he/she will be the primary point person on several accounts.
- In addition to his/her core account assignments, the Senior Digital Media Planner is expected to participate in new business pitches, internal presentations, and award submissions.
- Keyword Research skills
- Skills in search platforms including; Google AdWords, Facebook Ads and Instagram Ads.
- Understanding of social media advertising across major platforms (Facebook, Twitter, Instagram)
- Website Analytics (mostly in Google Analytics)
- Experience working on a Performance Media (SEM and Social) strategy
- Creating & Managing of Advertising/ Marketing Campaign
- Optimizing the campaigns for best results and Driving growth for the company.
- Finding new advertising opportunities in terms of more advertising areas or in terms of ad platforms to increase the revenue while maintaining required profitability.
- Taking complete control & responsibility for the platforms in terms of selection of creatives, ad copies, campaigns & targeting for both the advertising Inventory as well as Demographic targeting of the audience for a specific product and budget allotment for each run campaigns.
- Creating an insightful report to give feedback for content creation for creating better creatives to help reduce advertising spends for reaching audiences.
- Running analysis for improving ROIs of advertising.
- Creating Analytical models to generate better performance.
- Evaluating various marketing strategies and creating an alternative path for better results.
- Planning & executing the Media plans for the brands backed up with research & strategy.
- Consult with creative teams on campaign elements, including banners, email, rich media, search marketing, etc.
- Coordinate negotiations with media vendors
- Constant communication & coordination internally within teams.
- Track media expenditures to ensure agency and client budget compliance
- Evaluate media proposals and provide written POVs
- Hands-on experience on Campaign Management platforms.
- Able to build client-relationship by proposing new digital marketing solutions/services and strategies on a regular basis.
- Understanding Analytics tools will be an additional advantage.
- Compute ROI of online media activity, and make recommendations to optimize client results
- Provide concise, timely and accurate reporting, including post-buys, positioning and online tracking reports, etc.
- Can manage all aspects of an online program(Facebook, Google, and other publishing platforms)
- Has experience with all online media tactics: CPA, CPM, and paid search
- Understands all aspects of online campaign implementation
- Has stellar negotiation, tracking, and optimisation skills
- Is comfortable interacting with third-party ad servers and rich media technologies
- Understands syndicated and related online media research resources
- Has outstanding budget and project management skills
Skills
AdvertisingDigital MarketingCampaign DevelopmentContent CreationDigital MediaFacebook AdsKeyword ResearchMediaOptimizationMarketingIf a job posting appears fraudulent, asks for payment, contains misleading information, or violates our guidelines, please report it immediately. Our team will review it promptly, Jobaaj does not charge any fee from the applicants.
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