Search Engine Optimization (SEO/GEO) Specialist - Ecom

Department Icon Digital Marketing/Marketing
Posted: 6 months ago
0-1 years
Delhi, Delhi
Digital Marketing/Marketing
work from office
Full Time

Posted: 6 months ago
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Job Description


Role Overview

Location - Gurgaon, On-Site Role

Were hiring an SEO/GEO Associate who is results-driven, not activity-driven.

At Tech it!, search is not just about rankings — its about traffic quality, conversion, and revenue impact.

Youll work on scaling organic growth for D2C brands using a mix of SEO fundamentals, AI-driven workflows, and GEO (Generative Engine Optimization).

What Youll Do
  • Improve organic rankings, traffic, and conversion across key pages (PDPs, collections, content)
  • Conduct keyword research and identify high-impact opportunities
  • Optimize on-page SEO (meta, content, internal linking, structure)
  • Use AI tools (ChatGPT, Claude, etc.) to scale content, audits, and optimization workflows
  • Track performance via GSC, GA4, and other tools
  • Work closely with product, content, and dev teams to implement changes
What Were Looking For

Must-have:

  • Experience in SEO for e-commerce / D2C brands
  • Strong understanding of on-page SEO, keyword strategy, and search intent
  • Hands-on with Google Search Console, GA4
  • Comfortable using AI tools for SEO workflows

Plus:

  • Experience with Shopify SEO
  • Exposure to programmatic SEO / content scaling
  • Understanding of GEO / AI search (ChatGPT, Perplexity, etc.)
Mindset
  • Outcome-focused — you care about rankings, traffic, and conversions
  • Strong ownership and execution capability
  • Structured and data-driven thinking
  • Comfortable working in a fast-paced environment across multiple brands
What Youll Get
  • Work on large-scale D2C brands with real traffic impact
  • Hands-on experience in AI-led SEO and emerging GEO practices
  • Exposure to end-to-end organic growth strategy
  • Opportunity to grow into a specialist or lead role
Application Process (Important)

Submit a short assignment along with your application (use the resume upload section to upload a combined PDF):

Task:

Pick any e-commerce website and share:

  • 3 SEO opportunities (keywords/pages/content)
  • What impact they can drive (traffic / rankings)
  • How you would execute them

Guidelines:

  • Keep it concise (max 1–2 pages)
  • Focus on practical, implementable ideas
  • Note: Applications without the assignment will not be considered.

Skills

Audits

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